# Matcha Tea Capsules This Nestle Japanese Tea Product Uses The Keurig-Style Delivery Method By Alyson Wyers | Published 2016-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tea-capsules References: [japantrendshop](http://www.japantrendshop.com/nestle-nescafe-dolce-gusto-uji-matcha-green-tea-capsules-p-3605.html) Even though you are very likely familiar with coffee machines such as the [Keurig](https://www.trendhunter.com/trends/coffee-pod-maker) that uses capsules so you can make your own coffee at home, these [matcha green tea capsules](https://www.trendhunter.com/trends/rockys-matcha-and-saie) use a similar delivery system, but with more anti-oxidants. In recent years matcha green tea has seen a huge surge in popularity, especially as a healthy way to caffeinate for tea drinkers. The capsule also speaks to the convenience of making your own brew at home. The [Nestle](https://www.trendhunter.com/trends/starbucks-premium-mixes-matcha-latte-with-reusable-cup) Nescafe Dolce Gusto Uji Matcha Green Tea capsules contain 100% matcha green tea from the Uji, Kyoto area of Japan. Compatible with the Nescafe Dolce Gusto coffee machine, the tea comes in a set of 16 servings. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 41% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Matcha Capsules:** The trend towards matcha capsules presents opportunities for disruptive innovation in tea and capsule manufacturing - **Health-boosting Capsules:** The trend towards matcha capsules highlights consumer demand for health-boosting drinks delivered in a convenient format, presenting opportunities for disruption in the health food and wellness industries - **Convenient Tea Making:** The trend towards matcha capsules demonstrates consumer demand for convenient tea brewing methods, presenting opportunities for disruptive innovation in home appliance manufacturing and kitchenware design ### Sectors Adopting This - **Tea Manufacturing:** The rise in popularity of matcha capsules presents opportunities for tea manufacturers to develop new products and differentiate themselves - **Capsule Manufacturing:** The trend towards matcha capsules highlights opportunities for capsule manufacturers to enter the tea market and expand their product lines - **Home Appliance Manufacturing:** The trend towards convenient tea-making methods presents opportunities for home appliance manufacturers to develop innovative and user-friendly devices for brewing tea ## Related on Trend Hunter - [Matcha Espresso Lattes](https://www.trendhunter.com/trends/matcha-espresso-latte.md) - [Canned Ceremonial-Grade Matchas](https://www.trendhunter.com/trends/ceremonial-grade-matcha.md) - [Canned Matcha Lattes](https://www.trendhunter.com/trends/chuh.md) - [Matcha-Infused Teabags](https://www.trendhunter.com/trends/matcha-infused-tea.md) - [Functional Matcha Beverages](https://www.trendhunter.com/trends/matcha-love-energy.md) - [Green Tea Latte Powders](https://www.trendhunter.com/trends/matcha-green-tea-latte-mix.md) - [Convenience Store Matcha Lattes](https://www.trendhunter.com/trends/starbucks-matcha-latte.md) - [Portable Matcha Packets](https://www.trendhunter.com/trends/sugarfree-sweetened-matcha-to-go.md) - [Functional Wellness Coffee Pods](https://www.trendhunter.com/trends/coffee-and-matcha-pods.md)