# Whimsical Tea Capsule Packaging The Nestle Special.T Tea Capsule Branding is Otherworldly By Michael Hemsworth | Published 2016-10-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tea-capsule References: [foodbev](http://www.foodbev.com/news/nestle-relaunches-special-t-tea-capsules-with-fresh-new-look/) & [special-t](http://www.special-t.com/prehome/) The new branding for the [Nestle](https://www.trendhunter.com/trends/nescaf-gold-blend) Special.T tea capsules focuses on delivering an otherworldly visual experience that focuses on flavor, variety and the natural world. Designed by the B&B Studio, the Nestle Special.T branding features a wide array of tea varieties that are each branded with [whimsical imagery](https://www.trendhunter.com/trends/whimsical-coffee). Images such as a giraffe with a top hat and a floating panda help to convey the conceptually modern tea capsules to the consumer in a way that's intriguing and somewhat illusionary. The new Nestle Special.T tea capsule packaging and imagery will be able to be seen in a variety of different stores across Europe this month. The branding will launch in Japan and France in 2017 with limited-edition packs also designed by the B&B Studio to launch in the near future. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 33% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Whimsical Branding:** This trend of using whimsical imagery in branding offers opportunities for companies to create visually captivating packaging that stands out on the shelf. - **Conceptual Packaging:** This trend of using conceptual packaging allows companies to convey unique aspects of their products in a visually intriguing way, sparking consumer interest. - **Limited-edition Design:** This trend of creating limited-edition packaging designs provides companies with an opportunity to generate excitement and exclusivity around their products. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore the use of whimsical branding and conceptual packaging to enhance their product appeal and create a memorable brand experience. - **Retail:** The retail industry can utilize the trend of limited-edition design to attract customers and create a sense of urgency to purchase products. - **Design and Advertising:** The design and advertising industry can capitalize on the demand for whimsical branding and conceptual packaging by offering creative services to businesses looking to differentiate themselves in the market. ## Related on Trend Hunter - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Visually Appealing Food Campaigns](https://www.trendhunter.com/trends/taste-our-world.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Modernized Coffee Product Branding](https://www.trendhunter.com/trends/nescaf-branding.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Surrealist-Inspired Tea Pots](https://www.trendhunter.com/trends/tea-for-two-collection.md)