# Branded Tea Breaks The 'Tea Break' Program by David's Tea Makes Free Deliveries to Offices By Laura McQuarrie | Published 2015-08-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tea-break References: [blog.davidstea](http://blog.davidstea.com/en/free-office-tea-break/) & [davidstea](https://www.davidstea.com/ca_en/office-tea-break) Rather than making a [mid-day run to the coffee shop](https://www.trendhunter.com/trends/teams-meeting), David's Tea is now offering a Tea Break program free to people who work in offices. The program has local tea guides visit an office with some of the brand's [most popular teas for sampling](https://www.trendhunter.com/trends/morris-park-collection), at absolutely no cost to the business. Since the program is in is infancy, it is only open to companies that are located near an existing David's Tea location and businesses with 25 employees or more. By letting consumers test a product before deciding whether or not to make a purchase, giving away small sample amounts gives brands the chance to peak consumer interest and essentially, purchase a prospective consumer's loyalty in the future. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 24% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Office Sampling Programs:** Businesses can promote their products by offering free samples to potential customers in an office setting. - **Hyper-localized Marketing:** Brands can target specific geographic areas by offering promotions to nearby businesses or residents. - **Experience-based Marketing:** Companies can create memorable brand experiences for customers through on-site sampling events. ### Industries Being Reshaped - **Tea:** Tea companies can use on-site sampling programs as a way to promote their products and gain new customers. - **Office Supplies & Services:** Businesses can offer product sampling programs as a way to attract and retain tenants or customers. - **Food & Beverage Delivery:** Companies that offer food and beverage delivery services can partner with brands to provide on-site sampling events. ## Related on Trend Hunter - [Experiential Tea Pop-Ups](https://www.trendhunter.com/trends/house-of-caramelised-biscuit.md) - [Branded Effervescent Tea Drinks](https://www.trendhunter.com/trends/cold-brew-sparkling-iced-teas.md) - [Refreshing Iced Teas](https://www.trendhunter.com/trends/iced-tea-blends.md) - [Customizable Tea Subscription Plans](https://www.trendhunter.com/trends/customizable-tea-subscription.md) - [Spring-Inspired Tea Boxes](https://www.trendhunter.com/trends/spring-faves-12-tea-sampler.md) - [Actress-Approved Tea Break Commercials](https://www.trendhunter.com/trends/pure-leaf-tea-break.md) - [Organic Tea Advent Calendars](https://www.trendhunter.com/trends/tea-advent-calendars.md) - [Elevated Corporate Coffee Offerings](https://www.trendhunter.com/trends/coffee-for-the-office.md) - [Summer-Ready Refreshng Tea Blends](https://www.trendhunter.com/trends/refreshing-tea-blend.md)