# Aesthetically Driven Tea Branding IWANT Design Creates a Colorful & Design-Forward Image for UKIYO By Kalin Ned | Published 2018-04-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tea-branding-intiative References: [behance.net](https://www.behance.net/gallery/63768925/UKIYO) & [UKIYO](http://UKIYO.co.uk) London-based Matcha tea brand UKIYO taps into local graphics experts IWANT Design for a tea-branding initiative. Launched in 2018, UKIYO offers premium quality Matcha flavors that make the product more accessible to a wide array of tastes. Taking that into consideration, IWANT Design sets the direction of the tea-branding project to an aesthetic that will appeal to the "health conscious and visually savvy" Millennial. Aiming to capture the attention of a youthful demographic with a bright and optimistic approach to life, IWANT creates a brand identity for UKIYO that connects "premium design with premium quality Matcha flavors." Minimalist and delivered in tins with chromatic labels, each color signifies a flavor — from yellow for spiced ginger to pink for blueberry ginseng. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 90% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Colorful Branding:** Opportunity to create visually engaging and appealing brand identities using vibrant colors. - **Health Conscious Packaging:** Opportunity to design minimalist and aesthetically pleasing packaging that appeals to health-conscious consumers. - **Premium Quality Accessibility:** Opportunity to make high-quality products more accessible to a wider range of consumers through innovative branding strategies. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage companies to enhance their brand identities through colorful and visually appealing packaging. - **Graphic Design:** Opportunity for graphic designers to create innovative and attractive branding solutions for health-conscious consumer products. - **Millennial Marketing:** Opportunity for marketing professionals to target the millennial demographic with visually engaging and health-focused brand identities. ## Related on Trend Hunter - [Design-Forward Matcha Liqueurs](https://www.trendhunter.com/trends/matcha-liqueurs.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Tea Leaf Refreshment Branding](https://www.trendhunter.com/trends/lipton-ice-tea-branding.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Reimagined Next-Gen Matcha Powders](https://www.trendhunter.com/trends/melo-matcha.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Pattern-Topped Matcha Refreshments](https://www.trendhunter.com/trends/mikuriya-matcha-drinks.md)