# Technicolored Tea Branding These Tea Boxes are Marketed with Vibrant Packaging By Jana Pijak | Published 2016-05-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tea-box References: [behance.net](http://www.behance.net/gallery/34362041/New-tea-ceremony) The branding of these patterned tea boxes is the work of creative agency Typical Organization. The studio's latest project is titled 'New Tea Ceremony' and is created for tea company [Elixir](https://www.trendhunter.com/trends/cleste-wellness). Described as elixirs that contribute to longevity and quality of life, this range of [green and black teas](https://www.trendhunter.com/trends/tealeaves-x-pantone) includes delicious blends that are infused with flavors like earl grey and passionfruit as well as cinnamon and orange among others. Each tea variety is packaged in a differently colored tea box and boasts an [abstract image of a cup](https://www.trendhunter.com/trends/cup-ji). Differing from triangular to rounded, each cup graphic is placed atop a highlighter-hued backdrop and boasts Elixir's signature insignia -- a logo that is showcased in crisp white font and a black backdrop. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 79% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Vibrant Packaging:** Creating tea boxes with colorful and abstract designs have the potential to disrupt the traditional packaging and branding industry. - **Flavor Infused Tea:** Introducing new and unique tea flavors, such as passionfruit and cinnamon, can disrupt the tea market and appeal to a wider range of consumers. - **Eco-friendly Packaging:** Integrating sustainable and environmentally friendly materials in tea packaging can disrupt the packaging industry and appeal to consumers seeking eco-friendly options. ### Where This Applies - **Packaging Industry:** Creating colorful and abstract designs for tea packaging creates a disruptive edge for companies looking to differentiate themselves in the packaging industry. - **Tea Industry:** Introducing new and unique flavors of tea have the potential to disrupt the tea industry and attract new customers that are seeking unique flavors. - **Sustainable Packaging Industry:** Integrating sustainable and environmentally friendly materials in tea packaging has the potential to disrupt the packaging industry and appeal to consumers seeking eco-friendly options. ## Related on Trend Hunter - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Organic Dual-Flavor Teas](https://www.trendhunter.com/trends/new-clipper-teas.md) - [Tea Leaf Refreshment Branding](https://www.trendhunter.com/trends/lipton-ice-tea-branding.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Contemporary Premium Teas](https://www.trendhunter.com/trends/firebelly-tea.md)