# Minimalist Tea Box Sets The Teabox Brand Aimed to Revolutionize This Historical Beverage By Mishal Omar | Published 2017-01-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tea-box-set References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/01/teabox.html) & [pentagram](http://www.pentagram.com/) These tea box sets come together to form a collection that seeks to "revolutionize the experience of one of the oldest drinks in history," and it does so by offering a [contemporary brand identity](https://www.trendhunter.com/trends/tealeaves-x-pantone) to go along with the classic nature of the tea itself. The Teabox brand's visual identity was designed by the creative agency [Pentagram](https://www.trendhunter.com/trends/best-blnz). The sets vary in color, but what they all have in common is a subtle, minimalist design. Each tea box set contains a symbol that represents the tea that makes up its contents, including black, green, white, oolong, [chai](https://www.trendhunter.com/trends/masala-chai-blends) and a box that contains a variety. This brand offers a contemporary design and fuses it with the history of the teas it offers, thereby standing out in a booming market. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 95% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Minimalist Design:** Opportunity for innovative packaging design that focuses on simplicity and minimalism. - **Contemporary Brand Identity:** Opportunity to create modern brand identities for traditional products, combining old and new elements. - **Symbolic Representation:** Opportunity to incorporate symbolic representations on packaging to enhance the consumer experience. ### Who This Affects Most - **Tea Packaging:** Opportunity for tea packaging companies to capitalize on the demand for minimalist design in tea box sets. - **Creative Agencies:** Opportunity for creative agencies to specialize in designing contemporary brand identities for traditional products. - **Beverage Industry:** Opportunity for the beverage industry to explore symbolic representation in packaging design to differentiate their products. ## Related on Trend Hunter - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Contemporary Premium Teas](https://www.trendhunter.com/trends/firebelly-tea.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Heritage Brand Updates](https://www.trendhunter.com/trends/comprehensive-brand-transformation.md) - [Spring-Inspired Tea Boxes](https://www.trendhunter.com/trends/spring-faves-12-tea-sampler.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Organic Tea Gift Boxes](https://www.trendhunter.com/trends/clipper-teas-1.md)