# Refreshed Sparkling Tea Branding The Sparkling Ice Tea Bottles are Targeted at Younger Consumers By Michael Hemsworth | Published 2016-05-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tea-bottles References: [cspdailynews](http://www.cspdailynews.com/category-news/beverages/articles/new-packaging-sparkling-ice-tea) & [sparklingice](http://www.sparklingice.com) Designed to help make the branding and flavoring appropriate for younger consumer segments, the Sparkling Ice Tea Bottles feature vibrant colors and a crisp aesthetic. Bold fonts, bold colors and a slim design allow the bottles to be ideal for consumers that are looking for a beverage to enjoy in the heat. The flavors from Sparkling Ice Tea include Lemon Tea, Raspberry Tea, Peach Tea and the all-new Half & Half flavor (a mix of lemonade and iced tea). These flavors are shown to have promise with younger consumer segments like [Generation Z](https://www.trendhunter.com/trends/barr-fruity-lemonade) that are looking for [alternatives to traditional sodas](https://www.trendhunter.com/trends/sprite-tea) and energy drinks. The Sparkling Ice Tea Bottles is currently available across the country in single-serve bottles. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 63% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Vibrant Branding:** Opportunity for disruptive innovation in creating bold and colorful branding strategies that appeal to younger consumer segments. - **Soda Alternatives:** Opportunity for disruptive innovation in developing new flavors and enticing beverages targeted at younger consumers seeking alternatives to traditional sodas and energy drinks. - **Slim Packaging Design:** Opportunity for disruptive innovation in creating slim and sleek packaging designs that cater to consumers looking for convenient and portable beverage options. ### Where This Applies - **Beverage Industry:** Opportunity for disruptive innovation within the beverage industry to cater to the preferences and demands of younger consumer segments seeking refreshing and flavorful options. - **Branding and Advertising Industry:** Opportunity for disruptive innovation in the branding and advertising industry to develop vibrant and visually appealing strategies that resonate with younger consumers. - **Packaging Industry:** Opportunity for disruptive innovation in the packaging industry to create slim and visually appealing designs that meet the needs of consumers seeking convenient and on-the-go options. ## Related on Trend Hunter - [Tea Leaf Refreshment Branding](https://www.trendhunter.com/trends/lipton-ice-tea-branding.md) - [Sparkling Tea-Based Refreshments](https://www.trendhunter.com/trends/twinings-sparkling-tea.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Semi-Sparkling Canned Tea Cocktails](https://www.trendhunter.com/trends/twistea.md) - [Branded Effervescent Tea Drinks](https://www.trendhunter.com/trends/cold-brew-sparkling-iced-teas.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Effervescent Warm Weather Refreshments](https://www.trendhunter.com/trends/fizzy-refreshers.md) - [Functional Fruit Tea Refreshments](https://www.trendhunter.com/trends/twinings-sparkling-tea-range.md) - [Nostalgic Caffeinated Sparkling Waters](https://www.trendhunter.com/trends/sparkling-ice-caffeine-cherry-cola.md)