# Hibiscus Lemonade Drinks The Organic Hibiscus Tea and Lemonade Beverage Boasts a Floral Flavor By Laura McQuarrie | Published 2019-06-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tea-and-lemonade References: [traderjoes](https://www.traderjoes.com/digin/post/cold-brew-hibiscus-tea-lemonade) Inspired by the non-alcoholic Arnold Palmer, made from a combination of iced tea and lemonade, [Trader Joe's](https://www.trendhunter.com/trends/cold-brew-black-tea) created its own take on the classic drink with its all-new Organic Hibiscus Tea and Lemonade Beverage. The refreshing summer deink combines sweet iced tea with [tart lemonade](https://www.trendhunter.com/trends/floral-lemonade) with a twist that's brightly colored and florally flavored. The bottled beverage is made with a base of [cold-brewed hibiscus tea](https://www.trendhunter.com/trends/aza-hibiscus-tea), prepared a simple pairing of water and organic hibiscus flowers, plus organic lemon juice and organic cane sugar. As Trader Joe's describes, "The mixture is tea dominant—about 96% tea to about 4% lemonade." The finished product is touted as a bright and tart product that is a refreshing take on a lightly sweetened lemonade drink. Knowing many consumers are consciously avoiding sodas, Trader Joe's also notes that the product contains considerably less sugar than soda. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 43% | Activity: 50% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Organic Beverages:** Trader Joe's Organic Hibiscus Tea and Lemonade Beverage taps into the growing trend of organic drinks with a unique floral flavor. - **Cold-brewed Tea:** The use of cold-brewed hibiscus tea as a base for Trader Joe's new beverage caters to the rising demand for cold-brewed drinks. - **Low Sugar Alternatives:** Trader Joe's Hibiscus Lemonade offers a low sugar option for consumers who are consciously avoiding high-sugar beverages. ### Industries Being Reshaped - **Beverage:** The beverage industry has an opportunity to create more unique and organic flavored drinks like Trader Joe's Organic Hibiscus Tea and Lemonade Beverage. - **Tea:** The tea industry can explore the use of cold-brewing techniques to create innovative and refreshing tea-based beverages. - **Health and Wellness:** The health and wellness industry can promote low sugar alternatives like Trader Joe's Hibiscus Lemonade as a healthier option to traditional sugary drinks. ## Related on Trend Hunter - [Cold Brew Lemon Teas](https://www.trendhunter.com/trends/cold-brew-black-tea.md) - [Blueberry Elderflower Beverages](https://www.trendhunter.com/trends/blueberry-elderflower-beverages.md) - [Sparkling Matcha Lemonades](https://www.trendhunter.com/trends/sparkling-matcha-lemonade.md) - [Organic Strawberry Lemonades](https://www.trendhunter.com/trends/organic-strawberry-lemonade.md) - [Sweetened Black Tea Beverages](https://www.trendhunter.com/trends/sweet-tea-beverage.md) - [Sparkling Pomegranate Teas](https://www.trendhunter.com/trends/sparkling-white-tea-with-pomegranate-juice.md) - [Anti-Inflammatory Hibiscus Drinks](https://www.trendhunter.com/trends/sparkling-turmeric-hibiscus-lemonade.md) - [Sparkling Pink Lemonades](https://www.trendhunter.com/trends/french-market-sparkling-pink-lemonade.md) - [Unsweetened Black Tea Beverages](https://www.trendhunter.com/trends/black-tea-unsweetened-beverage.md)