# Customer-Celebrating Campaigns TD Introduces #TDThanksYou for Customer Appreciation Day By Amy Duong | Published 2018-09-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tdthanksyou References: [td](https://www.td.com/corporate-responsibility/ready-commitment/customer-appreciation.jsp) During this year's Customer Appreciation Day, TD Canada Trust thanked its [loyal customers](https://www.trendhunter.com/trends/canadian-tire-and-tim-hortons) for their contribution in establishing new opportunities within their own communities with its #TDThanksYou campaign. The bank wanted to highlight the heartfelt drive and hard work that their customers contributed in order to make the community a place that is great for everyone. The campaign highlights regular people who are driven to do extraordinary things for the betterment of the community, ultimately making it a positive space for others. Dave Proctor is one of the people who is spotlighted in the #TDThanksYou campaign -- he makes use of his athletic endurance as a long-distance runner to embark on a new journey. He set off to run across Canada to raise money in support of rare disease research. TD's customer appreciation campaign illustrates the bank's dedication to [social good causes](https://www.trendhunter.com/trends/canadian-charity) that align with the values of its loyal consumers. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 20% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Customer Appreciation:** Disruptive innovation opportunity: Develop personalized and creative customer appreciation initiatives to strengthen loyalty and forge stronger connections with customers. - **Community Engagement:** Disruptive innovation opportunity: Explore ways to engage customers in community-building activities and showcase their contributions for a positive brand image. - **Social Responsibility:** Disruptive innovation opportunity: Embrace social causes and initiatives that resonate with customers to foster brand loyalty and show commitment to making a positive impact. ### Industries Being Reshaped - **Banking:** Disruptive innovation opportunity: Integrate social good campaigns into banking services to enhance customer experience and attract socially conscious customers. - **Non-profit:** Disruptive innovation opportunity: Collaborate with businesses and banks to create appreciation campaigns that showcase the impact of individuals in bettering communities. - **Athletic Endurance:** Disruptive innovation opportunity: Foster partnerships with athletes to leverage their physical challenges and achievements for fundraising and awareness campaigns. ## Related on Trend Hunter - [Human-Centric Bank Branding Campaigns](https://www.trendhunter.com/trends/more-human.md) - [Feel-Good Financial Campaigns](https://www.trendhunter.com/trends/banksgiving.md) - [Fundraising Pride Art Installations](https://www.trendhunter.com/trends/tds-pride-gate.md) - [Hockey Hero-Celebrating Campaigns](https://www.trendhunter.com/trends/hockey-heroes.md) - [Heartwarming Bank Campaigns](https://www.trendhunter.com/trends/next-thing-you-know.md) - [Appreciative Brand Anniversary Activations](https://www.trendhunter.com/trends/anniversary-activation.md) - [Teacher-Supporting Back-to-School Campaigns](https://www.trendhunter.com/trends/backtoschool-campaign.md) - [Neurodiversity Awareness Month Campaigns](https://www.trendhunter.com/trends/td-destraction-zone.md) - [AI-Crafted Banking Ads](https://www.trendhunter.com/trends/ai-ads-by-bank.md)