# Soda Brand Typefaces Coca-Cola's 'TCCC Unity' Typeface Was Designed by Neville Brody By Amy Duong | Published 2018-01-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/tccc-unity References: [dezeen](https://www.dezeen.com/2018/01/12/neville-brody-designs-coca-colas-first-ever-typeface-tccc-unity-graphics/) Coca-Cola has just introduced its first-ever typeface, 'TCCC Unity,' created by British graphic designer Neville Brody. The name is an acronym of 'The Coca-Cola Company' and its exciting new typeface was first released last week in Atlanta at the [Museum of Design](https://www.trendhunter.com/trends/shenzhen-natural-history-museum). James Sommerville, the VP of global design, announced that its [first typeface](https://www.trendhunter.com/trends/volvo-centum) "encapsulates elements from Coca-Cola's past and its American Modernist heritage." The soda brand has been in circulation for over 130 years and this is its very first branded typeface. The company chose Brody due to his influential work rooted back from the 1980s and 1990s. It was important to both the company and to Brody to preserve [Coca-Cola's iconic brand](https://www.trendhunter.com/trends/cocacola-converse) familiarity that has been fostered for so many years. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 80% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Branded Typefaces:** Creating a custom typeface for a brand can enhance brand recognition and increase customer loyalty. - **Heritage-based Design:** Incorporating elements from a brand's past can create a strong brand identity and resonate with consumers. - **Influencer Designers:** Working with influential designers can bring fresh perspectives and innovative ideas to a brand's design strategy. ### Where This Applies - **Beverage:** Custom typefaces can help differentiate beverage brands and create stronger brand identities. - **Graphic Design:** Creating custom typefaces for brands can be a lucrative niche for graphic designers and design agencies. - **Marketing and Advertising:** Custom typefaces can be a valuable tool for marketing and advertising campaigns, helping to enhance brand recognition and improve brand recall. ## Related on Trend Hunter - [Lively Soda Rebrands](https://www.trendhunter.com/trends/fanta.md) - [Quirky Snack-Inspired Fonts](https://www.trendhunter.com/trends/cheetos-other-hand-font.md) - [Uplifting Energetic Soda Rebrandings](https://www.trendhunter.com/trends/7up.md) - [Bright Soda-Brand Office Spaces](https://www.trendhunter.com/trends/cocacola-hbc-headquarters.md) - [Youthfully Vibrant Sodas](https://www.trendhunter.com/trends/mirinda.md) - [Pixel-Flavored Colas](https://www.trendhunter.com/trends/cocacola-zero-sugar-byte.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Mountain-Inspired Soda Rebrandings](https://www.trendhunter.com/trends/mountain-dew-2.md) - [Music Streaming Typeface Updates](https://www.trendhunter.com/trends/spotify-mix.md)