# Chef-Crafted Mexican Wraps Taco Bell's TBX Culinary Collaboration Remixed the Crunchwrap Supreme By Katherine Pendrill | Published 2024-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tbx-culinary-collaboration References: [restaurantbusinessonline](https://www.restaurantbusinessonline.com/food/taco-bell-taps-3-emerging-chefs-create-new-takes-its-iconic-crunchwrap-supreme)  As part of its new TBX culinary collaboration program, [Taco Bell](https://www.trendhunter.com/trends/big-cheezit-crunchwrap-supreme) is giving three chefs the opportunity to put their spin on one of the brand's most iconic dishes: the Crunchwrap Supreme. Taco Bell recently invited three emerging chefs to take part in its TBX program, which was launched earlier this year as a way to bring new ideas to the Taco Bell Test [Kitchen](https://www.trendhunter.com/trends/quornpro-kitchen-kings) and give consumers new ways to experience their favorite Taco Bell dishes. The most recent reimagining of an iconic Taco Bell dish involved the Crunchwrap Supreme, which was remixed in some unexpected ways by the participating chefs. First up, Chef Reuben Asaram drew on his childhood to come up with the Indian Buffet Crunchwrap Supreme, which features a creamy tomato curry. Next, chef Jennifer Hwa Dobbertin unveiled the Crispy Thai Noodle Crunchwrap Supreme, which features grilled chicken tossed with a khao soi aioli. Finally, chef Lawrence “LT” Smith created the [Southwest](https://www.trendhunter.com/trends/grilled-lunchwraps) Hot CHX Crunchwrap Supreme, which is made with a Oaxaca-style mozzarella and includes nuggets tossed in salsa macha. Image Credit: Taco Bell ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 52% | Activity: 18% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Culinary Collaboration Programs:** Programs where brands collaborate with chefs to reinvent signature dishes can introduce innovative flavors and cultural diversity to traditional fast-food menus. - **Ethnic Fusion Cuisine:** Fusing popular ethnic flavors and ingredients with well-known fast food items offers a unique dining experience that appeals to adventurous consumers. - **Chef-driven Fast-food Innovation:** Engaging talented chefs to reimagine classic fast-food items can result in creative and premium culinary offerings that stand out in a competitive market. ### Where This Applies - **Fast-food Industry:** Creating new menu items through chef collaborations can differentiate fast-food chains and attract a broader range of customers. - **Culinary Arts:** Partnerships between restaurants and chefs highlight the innovative potential within the culinary arts sector, pushing the boundaries of traditional cooking. - **Food and Beverage:** Incorporating diverse cultural flavors into mainstream offerings can significantly enhance the food and beverage industry's appeal and market reach. ## Related on Trend Hunter - [Spicy Textural Chicken Wraps](https://www.trendhunter.com/trends/southwest-hot-chicken-crunchwrap.md) - [Cracker-Stuffed Mexican Wraps](https://www.trendhunter.com/trends/big-cheezit-crunchwrap-supreme.md) - [Crunchy QSR-Made Burritos](https://www.trendhunter.com/trends/taco-bell-1.md) - [Cracker-Themed Tex-Mex Meals](https://www.trendhunter.com/trends/taco-bell-and-cheezit.md) - [Restaurant-Style At-Home Tacos](https://www.trendhunter.com/trends/taco-bell-at-home.md) - [QSR Breakfast Tex-Mex Wraps](https://www.trendhunter.com/trends/breakfast-california-crunchwrap.md) - [Steak-Packed Tex-Mex Sliders](https://www.trendhunter.com/trends/steak-queso-crunchwrap-sliders.md) - [Tex-Mex QSR Breakfast Wraps](https://www.trendhunter.com/trends/taco-bell-breakfast-crunchwrap.md) - [Vegan-Friendly QSR Wraps](https://www.trendhunter.com/trends/vegan-crunchwrap.md)