# Free-From Hazelnut Spreads TBH is a Vegan & Sustainable Sweet Spread with and Honest Ingredients By Laura McQuarrie | Published 2021-10-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/tbh-hazelnut-spread References: [vegconomist](https://vegconomist.com/products-and-launches/stranger-things-star-noah-schnapp-launches-vegan-hazelnut-chocolate-spread-challenger-tbh/) & [snacktbh](https://www.snacktbh.com/password) [TBH](https://www.trendhunter.com/trends/tbh) is a new alternative to conventional [hazelnut cocoa spreads](https://www.trendhunter.com/trends/hazelnut-cocoa-spread) on the market that was created by award-winning Canadian-US actor Noah Schnapp. The [vegan and sustainable spread](https://www.trendhunter.com/trends/growhappy) was created by the 17-year-old actor with purpose-driven brand developers Umana Venture Studios with the purpose of putting honesty front and center. The product does not contain sugar as the first ingredient and palm oil second, and its properties align with the name of the brand itself, TBH, which stands for "To Be Honest." As Schnapp says, "I feel lucky to be in a position where I can help my generation make a difference through simple pantry swaps like TBH." The new product from the Stranger Things star is sure to resonate with Gen Z and their value for transparency and sustainability. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 98% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **Vegan Spreads:** Opportunities for disruptive innovation in creating vegan spreads with transparent and sustainable ingredients. - **Sugar-free Spreads:** Opportunities for disruptive innovation in creating sugar-free spreads with honest ingredients. - **Sustainable Pantry Swaps:** Opportunities for disruptive innovation in creating sustainable pantry swaps that align with Gen Z values for transparency and sustainability. ### Who This Affects Most - **Food and Beverage:** Opportunities for the food and beverage industry to innovate by creating sustainable vegan spreads with transparent and sugar-free ingredients. - **Health and Wellness:** Opportunities for the health and wellness industry to innovate by creating sugar-free, vegan spreads that align with consumers' values for sustainable and honest ingredients. - **Retail:** Opportunities for the retail industry to innovate by offering sustainable pantry swaps that align with Gen Z consumers' values for transparent and sustainable products. ## Related on Trend Hunter - [Gen Z Hazelnut Cookies](https://www.trendhunter.com/trends/limited-edition-cookie.md) - [Vegan-Friendly Hazelnut Spreads](https://www.trendhunter.com/trends/sweet-freedom-choc-pot-hazelnot.md) - [Three-Ingredient Nut Spreads](https://www.trendhunter.com/trends/cravers.md) - [Tahini-Based Snack Spreads](https://www.trendhunter.com/trends/messy-face-spread.md) - [Single-Origin Hazelnut Spreads](https://www.trendhunter.com/trends/pip-nut-chocolate-hazelnut-spread.md) - [Nut-Free Chocolate Spreads](https://www.trendhunter.com/trends/choc-pot-hazelnot.md) - [Better-for-You Hazelnut Spreads](https://www.trendhunter.com/trends/chocolate-hazelnut-spread.md) - [Dairy-Free Hazelnut Spreads](https://www.trendhunter.com/trends/nutella-plantbased.md) - [Low-Sugar Hazelnut Cocoa Spreads](https://www.trendhunter.com/trends/hazelnut-cocoa-spread.md)