# Football Star Travel Snacks The TB12 Snacks are Designed for Those Following Tom Brady's Diet By Katherine Pendrill | Published 2016-08-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tb12-snacks References: [trndmonitor](https://trndmonitor.com/snack-spotlight-tom-brady-tb12-snack-packs/) & [tb12store](http://www.tb12store.com/collections/nutrition/products/tb12-snacks) Following the release of his highly anticipated cookbook, Tom Brady has debuted a new line of TB12 Snacks crafted for peak performance. Not only are the snacks healthier than other pre-packaged food products, but they also come in packaging that is good for the planet. The new TB12 Snacks are [raw vegan snacks](https://www.trendhunter.com/trends/snacklins-range-of-crisps) designed for eating on the go. Each snack is packaged in a pre-portioned resealable bag made from biodegradable rice paper. The snacks themselves are completely vegan, as well as gluten-free and preservative-free. The idea is that each ingredient is specially selected to deliver a [powerful nutritional boost](https://www.trendhunter.com/trends/tosi-products) and help consumers maintain peak performance. For those who adhere to Tom Brady's famous TB12 diet, these [travel snacks](https://www.trendhunter.com/trends/scotts-protein) provide an easy way to keep hunger at bay. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 31% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Raw Vegan Snacks:** Disruptive innovation opportunity: Develop new raw vegan snack options that are convenient for on-the-go consumption, targeting health-conscious consumers. - **Biodegradable Packaging:** Disruptive innovation opportunity: Create eco-friendly packaging solutions made from biodegradable materials to meet the growing demand for sustainable packaging in the food industry. - **Performance-boosting Ingredients:** Disruptive innovation opportunity: Explore the use of specialized ingredients that deliver powerful nutritional benefits to create snacks that enhance physical and mental performance. ### Industries Being Reshaped - **Health Food:** Disruptive innovation opportunity: Capitalize on the rising popularity of health-conscious eating habits by offering a range of raw vegan snacks and packaged foods. - **Sustainable Packaging:** Disruptive innovation opportunity: Provide innovative and environmentally friendly packaging solutions for the food industry that reduce waste and address consumer concerns about sustainability. - **Sports Nutrition:** Disruptive innovation opportunity: Develop performance-boosting snacks and supplements that cater to athletes and individuals seeking to optimize their physical performance and recovery. ## Related on Trend Hunter - [Athlete-Endorsed Gummy Snacks](https://www.trendhunter.com/trends/goat-gummies-1.md) - [Hydrating Recovery Mixes](https://www.trendhunter.com/trends/hydrating-recovery-mixes.md) - [Footballer-Approved Sorghum Snacks](https://www.trendhunter.com/trends/insane-kane-strikin-hot-crisps.md) - [Athletic Family Snack Products](https://www.trendhunter.com/trends/mccaffrey-protein-bites.md) - [Crispy Tomato-Based Snacks](https://www.trendhunter.com/trends/tomato-chips.md) - [Snacking-Friendly Granolas](https://www.trendhunter.com/trends/go-raw-snacking-granola.md) - [Instant-Commerce Partnerships](https://www.trendhunter.com/trends/tom-brady-x-gopuff.md) - [Crunchy Superfood-Infused Nut Snacks](https://www.trendhunter.com/trends/vegan-alternatives-for-snacking.md) - [Sports-Themed Dog Snacks](https://www.trendhunter.com/trends/bocces-bakery-1.md)