# Sustainable Plant Protein Powders The TB12 Plant-Based Protein Supplement Contains No Added Sugar By Michael Hemsworth | Published 2019-02-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tb12-plantbased-protein References: [trndmonitor](https://trndmonitor.com/supplement-spotlight-tb12-plant-based-protein/) & [tb12sports](https://tb12sports.com/) Vegetarian and vegan diets are only increasing in popularity which is expanding the need for products like the TB12 Plant-Based Protein supplement that promises animal-free sustenance in a delicious, convenient format. The supplement contains 24 grams of protein per serving with just one gram of carbs and no sugar to make it a restrictive option for athletes to pick up without worrying about added ingredients. The [clean ingredient list](https://www.trendhunter.com/trends/solein-1) is free from gluten, soy, preservatives, dairy and GMOs, but doesn't skimp on flavor to allow for easy consumption each day as a supplement. The TB12 Plant-Based Protein supplement comes in [vanilla and chocolate flavor varieties](https://www.trendhunter.com/trends/protein-smoothie-powders) that are just 120 calories and 130 calories respectively per serving for calorie counting consumers to appreciate. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 11% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Protein Supplements:** Products like TB12 Plant-Based Protein supplement demonstrate the market demand and potential for innovative, sustainable sources of protein powders. - **Clean-label Supplements:** TB12 supplement's clean ingredient list and absence of artificial ingredients can inspire the development of new and healthier supplement options. - **Calorie-conscious Protein Supplements:** TB12 Plant-Based Protein supplement’s attention to healthy, low-calorie formulations suggests opportunity for calorie limit-focused products in the supplement category. ### Industries Being Reshaped - **Sports Nutrition:** With a sugar-free and high protein formulation, TB12 is disrupting the sports nutrition market and carving out a space for plant-based alternatives to animal-based protein supplements. - **Natural and Organic Supplements:** TB12 Plant-Based Protein is tapping into the natural and organic market of supplements by prioritizing gluten-free, soy-free, and non-GMO ingredients. - **Functional Foods and Beverages:** TB12 Plant-Based Protein supplement satisfies the growing demand for functional foods that offer a blend of taste, nutrition, and convenience. ## Related on Trend Hunter - [Athlete-Focused Plant-Based Supplements](https://www.trendhunter.com/trends/plant-proteins.md) - [Asian-Inspired Protein Powders](https://www.trendhunter.com/trends/plantiigood.md) - [Upcycled Vegan Protein Formulas](https://www.trendhunter.com/trends/vegan-super-protein.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/plant-based-protein-powders.md) - [Plant-Based Protein Powder Lines](https://www.trendhunter.com/trends/plantbased-protein-powders1.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/plantbased-protein-powder-1.md) - [Responsibly Crafted Protein Powders](https://www.trendhunter.com/trends/form-vegan-protein-powders.md) - [Sport-Certified Plant Protein Powders](https://www.trendhunter.com/trends/on3-athletic.md) - [Decadent Plant-Based Protein Powders](https://www.trendhunter.com/trends/lean-muscle-formula.md)