# Luxury Monogram Capsules Burberry Unveils the Summer Monogram Campaign Featuring Gisele Bündchen By Kanesa D | Published 2022-05-30 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/tb-summer-monogram References: [hypebae](https://hypebae.com/2022/5/burberry-tb-summer-2022-monogram-campaign-gisele-bundchen-lookbook) & [uk.burberry](https://uk.burberry.com/) [Burberry’s](https://www.trendhunter.com/trends/back-to-the-city) new ‘TB Summer Monogram’ collection revisits classic Burberry design choices for the summer season. The campaign stars model Gisele Bündchen, posing against a backdrop of unreleased photos of herself. Bündchen boasts about how fun being on set for the campaign was, saying: “I was so happy to see Riccardo again after such a long time, and shooting with my sweet friends Luigi and Iango is always a blast.” The Monogram collection utilizes Burberry’s classic Nova check print and fuses it with the [TB monogram](https://www.trendhunter.com/trends/monogramheavy-bags), channeling the rich history behind the luxury brand. Trench coats, bomber jackets, and [silk dresses](https://www.trendhunter.com/trends/london-a-love-affair) are some of the collection’s highlights, while wardrobe essentials like t-shirts and swimwear receive the monogram treatment. The ‘TB Summer Monogram’ collection is available on Burberry’s website and select stores. Image Credit: Burberry ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 82% | Activity: 47% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Summer Monogram Collections:** The rise of summer monogram collaborations between luxury brands and their celebrity ambassadors creates disruptive innovation opportunities for fashion and luxury industries through the fusion of classic designs with modern trends. - **Nova Check Monogram Fusion:** The fusion of classic designs like Burberry's Nova check print and modern monogram designs like the TB monogram creates disruptive innovation opportunities for the fashion and luxury industries through the modernization and breathing of life into the classic favorites. - **Celebrity Collaborations:** The growing trend of celebrity partnerships in luxury fashion creates disruptive innovation opportunities for the fashion industry through the leveraging and combination of the celebrity's brand with the luxury brand's reputation and craftsmanship. ### Sectors Adopting This - **Luxury Fashion:** The luxury fashion industry can create disruptive innovation opportunities by tapping into the rise of summer monogram collections and celebrity collaborations and experimenting with fusion of classic and modern designs. - **Media and Entertainment:** Media and entertainment industries can create disruptive innovation opportunities by leveraging luxury brand partnerships with celebrities to boost their own brand image and reputation. - **Retail:** The retail industry can create disruptive innovation opportunities by providing a more interactive and personalized shopping experience to customers through the use of luxury brand collaborations with celebrities. ## Related on Trend Hunter - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Luxury Lunar Year Capsules](https://www.trendhunter.com/trends/luxury-lunar-year.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Opulent Valentine's Collections](https://www.trendhunter.com/trends/burberry-2.md) - [Royal Garden-Inspired Apparel](https://www.trendhunter.com/trends/burberry-3.md) - [Lunar New Year-Celebrating Collections](https://www.trendhunter.com/trends/lunar-new-year-2024-collection.md) - [Luxury Designer Cafe Takeovers](https://www.trendhunter.com/trends/burberry-takes-over.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md)