# Unexpected Tea Commercials Tazo's Brew the Unexpected Parodies Tea Ads By Ell Smith | Published 2019-01-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tazos-brew-the-unexpected References: [adweek](https://www.adweek.com/brand-marketing/tazo-pokes-fun-at-sedate-and-serene-tea-ads-in-it-first-campaign-from-vices-agency-virtue/) & [tazo](https://www.tazo.com/us/en/products.html) Tazo's Brew the Unexpected campaign is parodying the tropes commonly used in tea commercials, effectively using humor to appeal to a younger demographic. The series of quick, 15-second ad spots start as one might expect. Scenes include two unlikely friends bonding over tea, a young couple waking up surrounded by nature, and two friends partaking in "girl talk." The ads quickly take a turn for the unexpected, with hilarious twists that remind the viewer that tea can seamlessly fit into any situation, no matter how crazy. The campaign is accompanied by a longer ad spot featuring Drag Queen Alyssa Edwards, in which the renowned drag performer announces 'Camp Tazo' -- a real camp that a few lucky consumers will be selected to attend. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 11% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Humorous Advertising:** Brands can use humor to appeal to a younger demographic and create a buzz around their products. - **Unexpected Marketing:** Subverting expectations in marketing can lead to increased engagement and interest in a product or service. - **Inclusive Branding:** Featuring diverse personalities in advertising can make a brand more relatable and appealing to a wider audience. ### Sectors Adopting This - **Tea Industry:** Tea brands can explore new and creative ways to market their products and reach a wider audience. - **Advertising Industry:** Advertising agencies can incorporate humor and unexpected twists in their campaigns to create more engaging and memorable ads. - **LGBTQ+ Industry:** Brands can feature LGBTQ+ personalities in their advertising to create more inclusive and diverse branding. ## Related on Trend Hunter - [Playful Gen Z Bubble Tea Campaigns](https://www.trendhunter.com/trends/personalitea-campaign.md) - [Cheeky Projection Tea Campaigns](https://www.trendhunter.com/trends/typhoo-oo-please-campaign.md) - [Visually Appealing Food Campaigns](https://www.trendhunter.com/trends/taste-our-world.md) - [Cheeky Coffee Ads](https://www.trendhunter.com/trends/starbucks-new-ads.md) - [Experiential Tea Pop-Ups](https://www.trendhunter.com/trends/house-of-caramelised-biscuit.md) - [Japanese-Inspired Seltzer Launches](https://www.trendhunter.com/trends/unusual-your-usual-campaign.md) - [Ethical Tea Commercial Campaigns](https://www.trendhunter.com/trends/clipper-teas-2.md) - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md) - [On-Pack Tea-Sending Promotions](https://www.trendhunter.com/trends/tetley-for-the-love-of-tea-campaign.md)