# Organic Tea Brand Reboots The Tazo Tea Rebranding is More Streamlined and Focuses on Ingredients By Michael Hemsworth | Published 2013-02-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tazo-tea References: [thedieline](http://www.thedieline.com/blog/2013/2/19/behind-the-design-redesigning-the-tazo-brand.html) & [tazo](http://www.tazo.com) In an effort to evolve the brand, [Tazo](https://www.trendhunter.com/trends/unsweetened-iced-tea-mixes) tea has begun the process of completely revamping the infamous company's overall appearance from packaging to store fronts. Known the exclusive tea of [Starbucks](https://www.trendhunter.com/trends/starbucks-new-ads), Tazo has come to be something of a must-have amongst tea connoisseurs who can't get enough of the organic blends they offer. The rebranding of Tazo tea puts an emphasis on ingredients, production practices and simplicity; it's a no nonsense approach to branding that will likely be well received by fans of the brand. An interesting approach that Tazo took was to separate hot teas from cold teas. As a tea enthusiast, I know that it's a clever approach to identify which is best hot or cold because it'll be more acceptable by the inexperienced sipper. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 48% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Organic Tea Revamp:** The Tazo tea rebranding highlights ingredients, production practices, and simplicity, signaling a trend towards cleaner and more transparent tea brands. - **Differentiating Hot and Cold Tea:** Tazo's strategy of separating hot teas from cold teas demonstrates a trend towards customized tea experiences and catering to the preferences of different consumers. - **Streamlined Packaging Design:** The simplified and modernized packaging of Tazo tea signifies a trend towards minimalist and visually appealing branding in the tea industry. ### Who This Affects Most - **Beverage Industry:** The Tazo tea rebranding offers opportunities for beverage companies to capture the growing market of health-conscious consumers seeking organic and transparent products. - **Retail Industry:** The Tazo tea rebranding presents opportunities for retailers to curate and promote a wide range of tea options, catering to the diverse preferences of tea enthusiasts. - **Design Industry:** The Tazo tea rebranding creates a demand for designers specializing in minimalist and modern packaging design for tea and other consumer goods. ## Related on Trend Hunter - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Revitalized Tea Brands](https://www.trendhunter.com/trends/good-earth-tea.md) - [Heritage Brand Updates](https://www.trendhunter.com/trends/comprehensive-brand-transformation.md) - [Tea Leaf Refreshment Branding](https://www.trendhunter.com/trends/lipton-ice-tea-branding.md) - [Modernized Coffee Product Branding](https://www.trendhunter.com/trends/nescaf-branding.md) - [Modernized Coffee Rebrands](https://www.trendhunter.com/trends/modernized-coffees.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Kindness-Focused Tea Initiatives](https://www.trendhunter.com/trends/good-earth.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md)