# Cocktail-Inspired Tea Products These Tazo Tea Blends Include Four New Products By Michael Hemsworth | Published 2020-07-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tazo-tea-blends References: [foodbev](https://www.foodbev.com/news/unilever-expands-tazo-range-with-new-blends/) & [tazo](https://www.tazo.com) The Tazo tea blends product range has been expanded by the [Unilever](https://www.trendhunter.com/trends/vaseline-originals)-owned brand to offer a variety of flavor infusions that help to support consumer interests and flavor preferences. The products include two new mixology-inspired concentrates in Berry Hibiscus Margarita and Ginger Lime Moscow Mule, which are positioned as being great alcohol-free options for consumers to choose. A series of energy management teas including [Energize](https://www.trendhunter.com/trends/informed-choice) and Dream have also been launched to help support the overall wellness of consumers with premium ingredients. The new Tazo tea blends products will be available at a starting price point of $3.99 each and are set to launch in August. The concentrates will be available at [Walmart](https://www.trendhunter.com/trends/milos-tea-company), while the Dream and Energize blends will be found at grocery stores as well as online. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 57% | Activity: 81% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Cocktail-inspired Beverages:** Companies can create cocktail-inspired products, offering consumers alcohol-free versions that mimic popular cocktails in taste and experience. - **Functional Teas:** Brands can create teas that promote wellness and energy management, using premium ingredients that appeal to health-conscious consumers. - **Product Innovation:** With the expansion of Tazo's tea blend product range, companies can aim to innovate by offering unique flavor infusions and new, trendy product lines. ### Industries Being Reshaped - **Tea Industry:** Tea companies can create flavor-infused blends that cater to different consumer preferences and interests, in line with Tazo's latest product offerings. - **Beverage Industry:** Innovative beverage companies can create new product lines that offer functional benefits, such as energy management and wellness support, like Tazo's Energize and Dream blends. - **Retail Industry:** Retailers can stock up on cocktail-inspired tea concentrates like Tazo's Berry Hibiscus Margarita and Ginger Lime Moscow Mule to offer non-alcoholic options for consumers looking to avoid liquor. ## Related on Trend Hunter - [Fruit-Driven Hot Tea Ranges](https://www.trendhunter.com/trends/lipton-teas-infusions.md) - [Ready-to-Enjoy Seasonal Lattes](https://www.trendhunter.com/trends/tazo-gingerbread-spice-latte.md) - [Canned RTD Tea Cocktails](https://www.trendhunter.com/trends/owls-brew.md) - [Functionally-Focused Teas](https://www.trendhunter.com/trends/real-good-tea.md) - [Refreshing Mocktail Teas](https://www.trendhunter.com/trends/mocktail-tea1.md) - [Sparkling Tea-Based Refreshments](https://www.trendhunter.com/trends/twinings-sparkling-tea.md) - [Semi-Sparkling Canned Tea Cocktails](https://www.trendhunter.com/trends/twistea.md) - [Ready-to-Mix Tea Lattes](https://www.trendhunter.com/trends/stash-tea-latte-concentrates.md) - [Functional Tea Blends](https://www.trendhunter.com/trends/bigelow-signature-line.md)