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# Specialized Coffee Waters
Taza Agua has a Unique Bottle Design to Emphasize Its Relation to Coffee

By Joey Haar | Published 2017-03-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/taza-agua
References: [prweb](http://www.prweb.com/releases/2017/01/prweb14005480.htm) & [tazaagua](http://tazaagua.com/)

Usually, [water bottle designs](https://www.trendhunter.com/trends/tira) intend to make a statement about the experience of drinking the water itself, but the award-winning Taza Agua bottle intentionally shifts the focus away from drinking water altogether. That's because Taza Agua is marketed as 'Coffee & Tea Water,' or water that should be used when brewing a cup of either of those hot beverages. As such, the Taza Agua bottles come with a cavity in the bottom that can securely hold a [coffee pod](https://www.trendhunter.com/trends/kara-pod).

Taza Agua's water is sourced from all-[natural volcanic spring water](https://www.trendhunter.com/trends/banagua) in the mountains of Costa Rica — one of the world's top coffee-exporting nations. Aside from the kismet of that geography, the spring water leads to a marked improvement in the taste of coffee and tea brewed with it thanks to the natural balance of magnesium and calcium.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 86% | Activity: 94% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Specialized Coffee Waters:** Creating unique water products specifically designed for enhancing coffee and tea brewing.
- **Bottle Design Innovation:** Developing bottle designs that emphasize the relationship between the water product and its intended use.
- **Natural Spring Water Sourcing:** Using all-natural volcanic spring water to enhance the taste of brewed coffee and tea.

### Where This Applies

- **Beverage:** Innovations in water products that cater to specific drink preferences disrupt the beverage industry by expanding the options for coffee and tea enthusiasts.
- **Packaging:** Innovative bottle designs that highlight the connection between the product and its purpose disrupt the packaging industry by offering unique and functional solutions for targeted consumer needs.
- **Coffee:** Using natural spring water with specific mineral balances as an ingredient in coffee production disrupts the coffee industry by elevating the taste and quality of brewed coffee.

## Related on Trend Hunter

- [Electrolyte-Infused Coffees](https://www.trendhunter.com/trends/oaza.md)
- [Naturally Caffeinated Sparkling Water](https://www.trendhunter.com/trends/como-no.md)
- [Scent-Based Water Bottles](https://www.trendhunter.com/trends/air-up.md)
- [Modernized Coconut Water Brands](https://www.trendhunter.com/trends/coconut-water-brand.md)
- [Energy-Boosting Spring Waters](https://www.trendhunter.com/trends/caffeinated-spring-water.md)
- [Specialty Coffee Concentrates](https://www.trendhunter.com/trends/frazy-bottles.md)
- [Single-Serve Coffee Bag Systems](https://www.trendhunter.com/trends/singleserve-coffee-bag.md)
- [Small-Batch Canned Cold Coffees](https://www.trendhunter.com/trends/zigzag-cold-brew-coffee.md)
- [Beverage-Boosting Tea Sachets](https://www.trendhunter.com/trends/tea-forts-cold-brew.md)
