# Chip-Flavored Chocolate Bars The Tayto Cheese & Onion Chocolate Bar is a Controversial Mix By Meghan Young | Published 2013-05-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tayto-cheese-onion-chocolate-bar References: [neatorama](http://www.neatorama.com/2013/05/05/Cheese-and-Onion-Chocolate-Bars-are-a-Hit/) & [facebook](https://www.facebook.com/MrTayto) The Tayto Cheese & Onion Chocolate Bar seems like too strange of a pairing to be real. But April's Fool Day is long gone, so there really is no good reason for such a spoof. The major Irish crisps and popcorn manufacturer, which was founded by Joe Murphy in 1954, created a limited run of the treat. It was met with much enthusiasm. Taste [Ireland](https://www.trendhunter.com/trends/kitkat-nescaf) CEO Eamon Eastwood says, "I couldn't believe the reaction, it went off the richter scale with almost half a million impressions." It might be a controversial mix, but the Tayto Cheese & Onion Chocolate Bar appears to have won over the hearts of the Irish people. Mr Tayto himself wrote on [Facebook](https://www.trendhunter.com/trends/lexi-ai), "They said it couldn't be done, but you know how much I love a challenge." ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 32% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Flavor Fusion:** Merging unexpected flavors in food and drink products can be a disruptive innovation opportunity for the food industry. - **Limited Editions:** Creating limited edition versions of popular products can be a good way to generate excitement and buzz among consumers. - **Social Media Buzz:** Leveraging social media to create word-of-mouth buzz and drive engagement can be a key strategy for product launches and promotions. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can look to merge flavors and create unique products like the Tayto Cheese & Onion Chocolate Bar to appeal to consumers' desire for novelty. - **Marketing and Advertising:** Marketing and advertising companies can work with food and beverage brands to create social media campaigns that generate excitement and engagement around new product launches. - **Retail:** Retailers can take advantage of limited edition products, like the Tayto Cheese & Onion Chocolate Bar, to drive foot traffic and sales, especially among consumers looking for unique and novel products. ## Related on Trend Hunter - [Crispy Bar Snack Chips](https://www.trendhunter.com/trends/made-for-drink-baron-bigod-cheese-onion.md) - [Nacho-Flavored Chocolate Bites](https://www.trendhunter.com/trends/cheesy-chocolate-bites.md) - [Ketchup Chocolate Bars](https://www.trendhunter.com/trends/kitkatchup.md) - [Ketchup-Flavored Chocolate Bars](https://www.trendhunter.com/trends/the-kitkatchup.md) - [Yeast Extract Tortilla Chips](https://www.trendhunter.com/trends/marmite-tortillas.md) - [Yeast Spread Snack Chips](https://www.trendhunter.com/trends/marmite-crisps.md) - [Blue Cheese Potato Chips](https://www.trendhunter.com/trends/cashel-blue-cheese-irish-potato-chips.md) - [Textural Mature Cheddar Chips](https://www.trendhunter.com/trends/burts-ridges.md) - [Chip-Infused Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-big-cup-with-potato-chips.md)