# Air-Popped Lentil Snacks Taylors Lentil Waves are Packed with Flavor and Nutritional Benefits By Michael Hemsworth | Published 2024-07-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/taylors-lentil-waves References: [scottishgrocer](https://scottishgrocer.co.uk/2024/07/30/taylors-snacks-offers-lunch-rush-solutions/) & [taylorssnacks](https://taylorssnacks.com/)  Taylors [Lentil Waves](https://www.trendhunter.com/trends/lentil-telepathy) are a snack range from Taylors Snacks crafted with taste, texture and nutrition in mind to position them as the perfect option for consumers to pick up during the busy upcoming back-to-school season. The snacks are crafted with a [lentil base](https://www.trendhunter.com/trends/crunchy-loops-honey-bbq) that's air popped to give them a lighter, crispier texture and are rated has having 60% less fat than alternatives on the market. The snacks are also a source of protein and have a vegan-friendly recipe, and come in three flavor options including Barbecue, Prawn Cocktail and Salt & Vinegar. Head of Marketing Greg Smith spoke on Taylors Lentil Waves saying, "At Taylors, we’ve developed a range of ‘better-for-you’ snacking products, which are lower in fat, a source of protein and vegan-friendly – plus, they don’t taste like cardboard! Our full-of-flavour Lentil Waves come in five great varieties, and have really taken off with kids in particular. Three of the Lentil Waves flavours are Scottish schools-compliant, and are currently listed at 320 primary and secondary establishments across the country." ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 74% | Activity: 81% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Protein Snacks:** The rise of plant-based protein snacks reflects increasing consumer demand for healthier, environmentally-friendly snack options. - **Air-popped Snack Alternatives:** Air-popped snack options are gaining traction as they offer a lower-fat alternative to traditional fried snacks without compromising on texture and flavor. - **Flavored Vegan Snacks:** Flavorful vegan snacks provide a disruptive innovation by combining dietary considerations with taste, attracting a broader spectrum of health-conscious consumers. ### Industries Being Reshaped - **Health Food Industry:** The health food industry continues to expand as diverse, nutritional snack options like air-popped lentil waves gain popularity among discerning consumers. - **School Food Services:** School food services is an evolving industry where compliance with nutritional guidelines drives innovation in healthier snack offerings for students. - **Vegan Food Market:** The vegan food market is thriving with the development of delicious vegan snacks that appeal to a wider audience, going beyond just vegan consumers. ## Related on Trend Hunter - [Flavorful Better-for-You Lentil Crisps](https://www.trendhunter.com/trends/tyrrells-lentil-crisps.md) - [Lentil Stick Snacks](https://www.trendhunter.com/trends/lentil-sticks.md) - [Protein Lentil Chips](https://www.trendhunter.com/trends/lentil-crisp.md) - [Health-Focused Lentil Chips](https://www.trendhunter.com/trends/properchips-multipack-range.md) - [Vegan-Friendly Lentil Chips](https://www.trendhunter.com/trends/lentil-crisps.md) - [Baked Lentil Puffs](https://www.trendhunter.com/trends/baked-lentil-puffs.md) - [Flavor-Packed Lentil Toppers](https://www.trendhunter.com/trends/lentil-telepathy.md) - [Chickpea-Based Healthy Snacks](https://www.trendhunter.com/trends/wotsits.md) - [Nutritious Bean-Based Snack Products](https://www.trendhunter.com/trends/tarwi-foods.md)