# Ale Aficionado Recruitment Taylor Walker Enlists Experienced Beer Drinkers to Test Out Pubs By Jordy E | Published 2015-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/taylor-walker References: [prexamples](http://prexamples.com/2014/11/fancy-going-to-the-pub-for-a-living-pub-brand-has-the-job-for-you/) & [taylor-walker](http://www.taylor-walker.co.uk) British bar owner Taylor Walker crafted a seldom seen position for any adventurous applicant willing to test out 15 different pubs over a three month time period. Walker is the owner of [historic British bars](https://www.trendhunter.com/trends/mcloughlins-bar), hence his interest in individuals with a similar penchant for pints. In addition to offering potential hires the chance to [sample suds](https://www.trendhunter.com/trends/vocation-brewery-hilltop-lager), Walker also provided a remuneration package and free food during on-hours. The sought-after taster was one with an advanced culinary palette who who could identify different ales. By creating an official job for a [beer-specific taster](https://www.trendhunter.com/trends/pga-tour-caddie), Walker endorsed a form of experiential research that goes beyond the confines of any bar or restaurant. For owners like Walker, this tactic delivers tailored findings that would be difficult to obtain elsewhere. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 40% | Activity: 15% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Experiential Research:** Creating official jobs for specialized tastings allows for valuable experiential research beyond traditional methods. - **Culinary Palette:** The demand for individuals with advanced culinary palettes opens up opportunities for unique food and beverage experiences. - **Tailored Findings:** Employing specialized testers provides owners with tailored and valuable insights that are difficult to obtain through other means. ### Where This Applies - **Bars and Pubs:** The concept of recruiting experienced beer drinkers creates opportunities for innovative approaches to bar and pub experiences. - **Food and Beverage:** The emphasis on advanced culinary palettes presents potential for disruptive innovation in the food and beverage industry. - **Market Research:** The utilization of specialized testers showcases the importance and potential for disruptive innovation in market research strategies. ## Related on Trend Hunter - [Taco Taster Job Opportunities](https://www.trendhunter.com/trends/taco-trailblazer.md) - [Official Chicken Nugget Tasters](https://www.trendhunter.com/trends/nugget-taster.md) - [Adult Content-Themed Beers](https://www.trendhunter.com/trends/lauren-beers.md) - [Hard Kombucha Dream Jobs](https://www.trendhunter.com/trends/chief-strainge-officer.md) - [Discerning Drinker Pop-Ups](https://www.trendhunter.com/trends/fentimans-pop-up.md) - [Curated Craft Beer Stores](https://www.trendhunter.com/trends/craft-beer-stores.md) - [Colleague-Connecting Pubs](https://www.trendhunter.com/trends/the-office.md) - [Sunset-Watching Dream Jobs](https://www.trendhunter.com/trends/sunset-streamer.md) - [Rejected Beer Collections](https://www.trendhunter.com/trends/matilda-bay.md)