# Sultry Songstress Editorials The Taylor Swift Vanity Fair Feature Boasts a Lingerie Wardrobe By Jana Pijak | Published 2015-08-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/taylor-swift-vanity-fair References: [designscene.net](http://www.designscene.net/2015/08/taylor-swift-vanity-fair.html) & [vanityfair](http://www.vanityfair.com) The latest Taylor Swift Vanity Fair cover story draws inspiration from Old Hollywood and shows fans the singer's sultry side. Whether posing in a [lingerie wardrobe](https://www.trendhunter.com/trends/atelier-victorias-secret) or pulling off glamorous staples like body-hugging gowns and fur coats, the pop star truly transforms into a [retro screen siren](https://www.trendhunter.com/trends/alessandro-micheles). Gracing the publication's September 2015 issue, this Taylor Swift Vanity Fair feature is both chic and striking. The singer is captured by legendary photographer Mario Testino and pulls off long, blonde extensions -- a more mature look than her usual flirty bob. In addition to topping the charts with countless hits, Taylor Swift's 1989 album has also resulted in a [successful tour](https://www.trendhunter.com/trends/eras-tour-book) that has featured guest appearances by a slew of the singer's supermodel friends. This unexpected editorial features a less innocent side of the wholesome singer and proves she is coming into her own as a grown-up artist. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 68% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What Makes This Trend Stand Out - **Retro-inspired Editorials:** Opportunity for fashion and beauty brands to create vintage inspired trends to cater to consumers nostalgic for old-school glamour. - **Pop Star Fashion Campaigns:** Opportunity for fashion and beauty brands to partner with pop stars to promote new collections and expand their audience base. - **Evolution of Celebrity Images:** Opportunity for fashion and beauty brands to adapt to evolving celebrity images and use them to establish authenticity, build relationships and connect with consumer audiences. ### Sectors Adopting This - **Fashion:** Fashion brands can explore unique and creative ways to capture the attention of younger and older consumers alike by developing vintage-inspired clothing lines. - **Beauty:** Beauty companies can promote sultry looks and styles that reflect the icons of the Old Hollywood era by creating makeup and hair tutorials inspired by Taylor Swift's Vanity Fair feature. - **Entertainment:** Entertainment companies could provide pop stars with opportunities to showcase different personas to their fans, thereby increasing their reach and engagement through social media platforms and TV shows. ## Related on Trend Hunter - [Themed Celebrity Activations](https://www.trendhunter.com/trends/sheraton-centre-toronto.md) - [Singer-Songwriter-Inspired Hotel Stays](https://www.trendhunter.com/trends/bisha-hotel.md) - [Surprise Album Reveals](https://www.trendhunter.com/trends/the-life-of-a-showgirl.md) - [Pop Star-Themed Animals](https://www.trendhunter.com/trends/taylor-swiftthemed-cats.md) - [Artist-Launched Tour Books](https://www.trendhunter.com/trends/eras-tour-book.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Inaugural Designer-Led Ready-To-Wear Fashion](https://www.trendhunter.com/trends/atelier-victorias-secret.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)