# Surprise 3D Concerts The Unannounced Taylor Swift CES Concert Gives Geeks a Thrill By Marissa Brassfield | Published 2010-01-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/taylor-swift-ces-concert References: [mashable](http://mashable.com/2010/01/07/taylor-swifts-ces-concert/) Just after [Sony's](https://www.trendhunter.com/trends/gaad-concert) announcement that country crooner Taylor Swift would serve as their global ambassador, the surprise Taylor Swift CES concert you see above took place. What's most awesome about this impromptu show is that it was recorded and filmed in 3D. The video above shows the [Sony announcement](https://www.trendhunter.com/trends/sony-and-olivia-rodrigo) as well as the Taylor Swift CES concert; skip ahead to the 2:00 mark if you're just interested in hearing Swift sing. **Implications** - It's virtually impossible to look at a picture like this and not fall in love with the country songstress. Her fearlessness, talent, voice, and angelic face are on display here in a corporate environment, and she rocks it just like she would if it were the Country Music Awards. That takes talent. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 30% | Activity: 82% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **Surprise Concerts:** Opportunity for artists to surprise fans with impromptu performances, creating excitement and engagement. - **3D Filming:** Advancements in 3D technology allow for immersive concert experiences that can be recorded and shared. - **Brand Ambassadors:** Companies partnering with popular artists as ambassadors to promote their products and enhance brand image. ### Who This Affects Most - **Live Events:** Live event industry can leverage surprise concerts to attract and engage audiences. - **Entertainment Technology:** Companies specializing in 3D filming technology can capitalize on the demand for immersive concert experiences. - **Marketing and Advertising:** Businesses can utilize brand ambassadors to enhance their marketing campaigns and strengthen brand loyalty. ## Related on Trend Hunter - [Surprise Album Reveals](https://www.trendhunter.com/trends/the-life-of-a-showgirl.md) - [Concert-Centric Makeup Activations](https://www.trendhunter.com/trends/shimmer-studio-by-sephora.md) - [Singer-Songwriter-Inspired Hotel Stays](https://www.trendhunter.com/trends/bisha-hotel.md) - [Beautifying Pre-Concert Pop-Ups](https://www.trendhunter.com/trends/break-in-case-of-glamergency.md) - [Artist-Launched Tour Books](https://www.trendhunter.com/trends/eras-tour-book.md) - [Glam Pet Adoption Pop-Ups](https://www.trendhunter.com/trends/uber-showcats.md) - [Branded Accessibility-Focused Concerts](https://www.trendhunter.com/trends/gaad-concert.md) - [Concert Ticket Reward Tiers](https://www.trendhunter.com/trends/avion-rewards-1.md) - [Pop Star-Themed Animals](https://www.trendhunter.com/trends/taylor-swiftthemed-cats.md)