# Custom Wildfire Jackets Taylor Stitch to Donate Profits from Three Piston Jacket to Aid Wildfires By Grace Mahas | Published 2020-01-21 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/taylor-stitch References: [taylorstitch](https://www.taylorstitch.com/products/the-piston-jacket-in-indigo-corduroy) & [taylorstitch](https://www.taylorstitch.com/products/the-piston-jacket-in-indigo-corduroy) Taylor Stitch is auctioning off the three custom Piston jackets to raise money for the effort to help provide relief to the Australian wildfires. The California-based company will donate 100 percent of the proceeds to New South Wales Rural Fire Service -- a volunteer-based firefighting agency working to aid those affected by the Australian bushfires. The Taylor Stitch Piston Jacket is made from 100 percent organic cotton indigo corduroy and draws inspiration from the vintage Future Farmers of America uniform jacket. As a tribute, the three custom jackets feature the art design from three chain stitch that pay homage to the Taylor Stitch ethos ‘Responsibly Built for the Long Haul’ in the artists’ own interpretation. Image Credit: Taylor Stitch ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 60% | Activity: 58% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Charitable Clothing Auctions:** Companies can auction custom-designed clothing to donate profits to deserving charitable organizations. - **Eco-friendly Fashion:** The use of organic materials in clothing can provide environmentally sustainable options for consumers. - **Holistic Branding:** Brands can incorporate their beliefs and values into the design and production of their products, emphasizing their principles and convictions. ### Who This Affects Most - **Fashion:** More fashion companies can explore the use of organic materials in their products, promoting eco-friendly fashion to consumers. - **Non-profit:** Non-profits can partner with companies to hold charity auctions, providing fundraising opportunities for the organizations. - **Art and Design:** Artists can be commissioned to add unique designs to clothing and products, enriching the customer experience and providing opportunities for creativity. ## Related on Trend Hunter - [Militant Suede Bomber Jackets](https://www.trendhunter.com/trends/taylor-stitch-army-suede-bomber-jacket.md) - [Wildfire Relief Apparel Lines](https://www.trendhunter.com/trends/clare-v.md) - [Branded Firefighter-Supporting Apparel](https://www.trendhunter.com/trends/coors-banquet-and-brixton.md) - [Brand-Led Disaster Relief Efforts](https://www.trendhunter.com/trends/disaster-relief-efforts.md) - [Weatherized Waxed Shackets](https://www.trendhunter.com/trends/the-bighorn-waxed-shirt-jacket.md) - [Celebratory Spirit Jackets](https://www.trendhunter.com/trends/jameson-st-patricks-eve-jacket.md) - [Curated Pit-Crew-Inspired Jackets](https://www.trendhunter.com/trends/custom-racing-jackets.md) - [Layered Heritage Jackets](https://www.trendhunter.com/trends/scout-jacket.md) - [Recycled Tire Jackets](https://www.trendhunter.com/trends/kathmandu-epiq-se.md)