# Edgy Celebrity Ads The Taylor Momsen Material Girl Campaign for Modonna's Clothing Line By Meghan Young | Published 2010-07-18 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/taylor-momsen-material-girl References: [fabsugar](http://www.fabsugar.com/Taylor-Momsen-Revealed-Madonnas-Material-Girl-9114986) & [materialgirlcollection](http://materialgirlcollection.com) Madonna and Lourdes have decided to have their [joint clothing line](https://www.trendhunter.com/trends/gen-kids-clothing-brand) represented by a ‘Gossip Girl’ as you can see from this Taylor Momsen Material Girl ad. If they're going for edge, they couldn’t have picked a better model. The actress and songstress has embraced her [wild child side](https://www.trendhunter.com/trends/songs-of-siren), separating herself from other celebrities her age. [Fiercely feminine](https://www.trendhunter.com/trends/contemporary-femininity), the Taylor Momsen Material Girl ad completely shows off designs from the highly-anticipated collection, which will be available at Macy's. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 72% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Edgy Celebrity Ads:** Exploring unconventional and bold advertising campaigns using well-known celebrities. - **Youthful Brand Representation:** Utilizing young celebrities to attract and engage a target audience. - **Highly-anticipated Collection:** Creating excitement and anticipation for upcoming fashion releases. ### Where This Applies - **Fashion:** Finding innovative ways to promote clothing lines and create buzz in the industry. - **Advertising:** Developing creative and impactful campaigns that stand out and capture attention. - **Retail:** Creating exclusive collaborations and partnerships to drive sales and increase customer engagement. ## Related on Trend Hunter - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [80s-Style Actress-Approved Activewear](https://www.trendhunter.com/trends/old-navy-active.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Actress-Starring Clog Campaigns](https://www.trendhunter.com/trends/mcm-x-crocs-campaign.md) - [Celebrity-Backed Bag Campaigns](https://www.trendhunter.com/trends/in-my-tabby.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Influencer-Starring Fashion Campaigns](https://www.trendhunter.com/trends/prettylittlething-2.md)