# Instantaneous Model Makeup Tutorials Taylor Hill Easily Promotes Products on Her Instagram Story By Riley von Niessen | Published 2016-09-20 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/taylor-hill References: [teenvogue](http://www.teenvogue.com/story/taylor-hill-first-beauty-tutorial-instagram-stories) & [instagram](https://www.instagram.com/taylor_hill/?hl=en) Taylor Hill, an American model signed to IMG and a Victoria's Secret Angel, has a massive following on social media, with 4.7 million accounted for on her [Instagram](https://www.trendhunter.com/trends/mary-kay-miss-conceptions) account alone. What's most drawing about Taylor Hill, especially among Generation Z demographics, is her willingness to share aspects of her life in a way that's highly accessible. An example of this is a recent [makeup tutorial](https://www.trendhunter.com/trends/easy-beauty-school) that she did through the image-sharing app. More specifically, the Victoria's Secret Angel posted the whole tutorial on her 'Story.' When taking into account the constant steam of photos and videos Generation Z consumers are taking in everyday, it makes sense that a shorter form that's conveniently placed on their feed appeals to them. This reigns especially true for the [Instagram Story](https://www.trendhunter.com/trends/find-your-match) feature -- which gives the posts a sense of exclusivity and urgency. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 85% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Why This Trend Is Growing - **Instant Makeup Tutorials:** Social media influencers are creating instantaneous makeup tutorials for Generation Z consumers. - **Instagram Marketing:** Businesses are utilizing social media platforms like Instagram to promote their products through influencers. - **Short-form Content:** Generation Z consumers are drawn to shorter-form content that is conveniently placed on their social media feeds. ### Industries Being Reshaped - **Beauty:** The beauty industry can take advantage of instantaneous makeup tutorials to promote new products and engage with customers. - **Fashion:** The fashion industry can collaborate with social media influencers like Taylor Hill on Instagram to showcase their latest collections. - **Marketing and Advertising:** Marketing and advertising industries can embrace short-form content on social media platforms like Instagram to reach younger demographics who prefer brief and concise messaging. ## Related on Trend Hunter - [Influencer-Led Mascara Campaigns](https://www.trendhunter.com/trends/milani-cosmetics-and-the-lipstick-lesbians.md) - [Influencer-Approved Beauty Brands](https://www.trendhunter.com/trends/point-of-view-beauty.md) - [Wellness Influencer-Supported Beauty Brands](https://www.trendhunter.com/trends/emily-didonato1.md) - [Model-Launched Pet Brands](https://www.trendhunter.com/trends/tate-taylor.md) - [Social-First Direct Selling Series](https://www.trendhunter.com/trends/mary-kay-miss-conceptions.md) - [Social Video Beauty Brands](https://www.trendhunter.com/trends/the-pretty.md) - [Empowered Makeup Campaigns](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Social-First Shade Match Campaigns](https://www.trendhunter.com/trends/find-your-match.md)