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# Saturated Street Art
Taylor Gonzales Uses Recognizable Figures in His Sensational Work

By Christopher DeLuca | Published 2011-09-07 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/taylor-gonzales
References: [lostateminor](http://www.lostateminor.com/2011/08/25/fun-pop-art-celebrity-portraits-by-taylor-gonzales/#more-71318) & [taylorgonzales](http://taylorgonzales.com/home.html)

Taylor Gonzales is a clever and talented artist that creates stencils out of the pop icons. The face of each icon is slightly distorted by over-saturation and all the heads are on wood backgrounds.

Taylor Gonzales has created some contemporary street art that is certainly a product and reflection of its time. I will certainly be keeping my eye out for any future work by this emerging artist with a penchant for pop.

**Implications** - Youth consumers are attracted to representation of popular culture. This affinity towards pop culture stems from viewing it as a product of their time and consequently as an extension of themselves. Companies should tap into this desire and use pop culture references in ad campaigns.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 41% | Activity: 14% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Graffiti](https://www.trendhunter.com/graffiti)

## Key Themes

### What Makes This Trend Stand Out

- **Youth Pop Culture:** Companies should tap into the desire of youth consumers for pop culture references in ad campaigns.
- **Contemporary Street Art:** There is potential for artists to create innovative street art that reflects the current culture and attracts attention.
- **Over-saturation Art:** Artists could explore the use of over-saturation to create visually striking and unique artworks.

### Sectors Adopting This

- **Advertising:** Advertising agencies can incorporate pop culture references to appeal to younger consumers.
- **Art:** The art industry can embrace over-saturation techniques to create visually captivating and contemporary artworks.
- **Street Art:** Street artists can utilize recognizable figures and over-saturation to create unique and thought-provoking pieces.

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