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# Pink-Lit Photography
The Tayfun Cetinkaya 'Gizia 4G' Series is Simply Captivating

By Meghan Young | Published 2011-01-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/tayfun-cetinkaya-gizia-4g
References: [behance.net](http://www.behance.net/gallery/gizia-4G/885819) & [tayfuncetinkaya](http://www.tayfuncetinkaya.com)

I'm loving the retro hint in the Tayfun Cetinkaya 'Gizia 4G' photo series. As though crossing the 50s with the 80s and then adding a contemporary finish, the spread is hip, chic and utterly captivating.

Other than its use of popping pink lighting, the Tayfun Cetinkaya 'Gizia 4G' photo series is rather simple. Focusing mainly on the clothes and the models, the Istanbul-based photographer does a great job at showcasing both, contrasting different pieces in these images as necessary.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 79% | Activity: 71% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Pink-lit Photography:** Opportunity to explore creative uses of unconventional lighting techniques in fashion photography.
- **Mixing Eras:** Opportunity to tap into the nostalgia of various eras while blending them for a fresh new look in fashion.
- **Simplicity as Highlight:** Opportunity to showcase fashion effectively with the use of simple, clean backgrounds and minimal distractions.

### Who This Affects Most

- **Fashion Photography:** Opportunity for photographers to incorporate unconventional lighting techniques and simplify their approach to highlight clothing.
- **Fashion Design:** Opportunity for fashion designers to explore mixing elements from past eras with contemporary design.
- **Retail Fashion:** Opportunity for retailers to appeal to consumers who are interested in a fresh, new take on fashion that plays with nostalgia and unconventional lighting.

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