# Performance-Focused Car Campaigns Drive2Extremes Shows Off the Taycan 4 Cross Turismo's Handling By Josh Thompson-Persaud | Published 2021-07-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/taycan-4-cross-turismo References: [youtu.be](https://youtu.be/CBRwF0LU3Ys) & [porsche](https://www.porsche.com/international/models/taycan/taycan-models/taycan-4-cross-turismo/) Alongside the long-awaited Taycan 4 Cross Turismo launch, [Porsche](https://www.trendhunter.com/trends/porsche-allelectric-macan) worked with award-winning filmmaker Nick Schrunk to produce a [performance-focused PR campaign](https://www.trendhunter.com/trends/unstoppable-dreams) called Drive2Extremes. The campaign, packaged in a [YouTube](https://www.trendhunter.com/trends/cadillac-range-unanxiety) video, shows off the Taycan 4 Cross Turismo handling in extreme weather conditions. The Drive2Extremes video sees the sports cross racing across two identical tracks—one in -30-degree cold in Finland and one in 30-degree heat in the UAE. The video uses fast-flying drone footage supplied by Johnny FPV to capture the high-octane action. The Drive2Extremes campaign displays the enhanced performance of the all-electric Taycan 4 Cross Turismo. Despite using a battery, the electric vehicle has a range of between 350 and 400 kilometers depending on the amenities in use. Alongside its range, the Taycan 4 Cross Turismo boasts powerful acceleration and a competitive top speed. Image Credit: Porsche ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 95% | Activity: 72% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Performance-focused PR Campaigns:** Drive2Extremes shows off the capabilities of the Taycan 4 Cross Turismo in extreme weather conditions, highlighting the potential of performance-focused PR campaigns for the automotive industry. - **Extreme Weather Testing:** The Drive2Extremes campaign demonstrates the value of testing vehicles in extreme weather conditions, creating an opportunity for the testing and measurement industry. - **All-electric Vehicles:** Porsche's Taycan 4 Cross Turismo boasts powerful acceleration and a competitive top speed, presenting disruptive innovation opportunities in the electric vehicle industry. ### Industries Being Reshaped - **Automotive:** The Drive2Extremes campaign showcases the capabilities of Porsche's Taycan 4 Cross Turismo and highlights potential opportunities for performance-focused PR campaigns in the automotive industry. - **Testing and Measurement:** The extreme weather testing conducted during the Drive2Extremes campaign presents an opportunity for growth in testing and measurement industries. - **Electric Vehicle:** Porsche's Taycan 4 Cross Turismo presents disruptive innovation opportunities in the electric vehicle industry with its powerful acceleration and competitive top speed. ## Related on Trend Hunter - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Performance-Driven Electric SUVs](https://www.trendhunter.com/trends/porsche-allelectric-macan.md) - [Premium Sporty Electric Vehicles](https://www.trendhunter.com/trends/2025-taycan.md) - [Branded Automotive Countryside Tours](https://www.trendhunter.com/trends/porsche-rooftop-camper-experience.md) - [Luxury Long-Range Electric SUVs](https://www.trendhunter.com/trends/porsche-cayenne-electric.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [All-Electric Sports Cars](https://www.trendhunter.com/trends/allelectric-sports-car.md) - [Snow-Ready Electric Cars](https://www.trendhunter.com/trends/article-circle.md) - [Sporty All-Electric Concept Cars](https://www.trendhunter.com/trends/volkswagen-idx-performance.md)