# Tax-Free NYC Bagels The Philadelphia x H&H Bagels Tax-Free Bagel is Limited-Edition By Michael Hemsworth | Published 2023-04-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/taxfree-bagel References: [snackandbakery](https://www.snackandbakery.com/articles/108789-philadelphia-cream-cheese-addresses-new-yorks-bagel-tax-with-the-debut-of-its-tax-free-bagel) & [creamcheese](https://www.creamcheese.com/)  The Philadelphia x [H&H Bagels](https://www.trendhunter.com/trends/rainbow-cookie-cream-cheese) Tax-Free Bagel has been created just in time for tax season as a cheeky promotion baked good that's both delicious and, as its name suggests, tax-free. The bagel was created in partnership between Philadelphia Cream Cheese and New York City-based H&H Bagels as a cheeky baked good that exploits a loophole to help avoid taxation. The bagel is unsliced and filled with Philadelphia Cream Cheese, and thus not subject to the New York tax related to prepared foods, which sliced bagels with cream cheese would otherwise fall under. Senior Brand Manager, Philadelphia at the [Kraft Heinz Company](https://www.trendhunter.com/trends/cheesecake-handbag) Keenan White spoke on the Philadelphia x H&H Bagels Tax-Free Bagel saying, "A bagel with Philly cream cheese is an experience that so many know and love, so in partnership with H&H bagels, we wanted to provide a delicious solution to this silly tax in a way that kept the enjoyment of our brand at its core, literally.” ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 55% | Activity: 75% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Tax-free Food:** Opportunities for tax-free promotional baked goods can be explored as a marketing strategy. - **Brand Partnership:** Exploring brand partnership opportunities can lead to creative collaborations like the Philadelphia x H&H Bagels Tax-Free Bagel. - **Creative Promotions:** Creativity in promotional campaigns, such as exploiting tax loopholes, can help generate buzz for brands. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore creative promotions and product collaborations to generate buzz and increase sales. - **Marketing and Advertising:** The marketing and advertising industry can assist brands in exploring innovative and creative promotional campaigns like the Philadelphia x H&H Bagels Tax-Free Bagel. - **Retail:** The retail industry can explore creative product collaborations, like the Philadelphia x H&H Bagels Tax-Free Bagel, to attract customers and increase sales. ## Related on Trend Hunter - [Viral No-Hole Bagel Campaigns](https://www.trendhunter.com/trends/philadelphia-bagel-wholes.md) - [Sweet-Savory Bagel Donuts](https://www.trendhunter.com/trends/philadelphia-cream-cheese-debuts.md) - [Cheesecake Handbags](https://www.trendhunter.com/trends/cheesecake-handbag.md) - [Festive Cream Cheese Spreads](https://www.trendhunter.com/trends/rainbow-cookie-cream-cheese.md) - [Decadent Cream Cheese Flavors](https://www.trendhunter.com/trends/philadelphia-chocolate-cream-cheese.md) - [Playful Cheese Slice Campaigns](https://www.trendhunter.com/trends/cheese-tax-pack.md) - [Dessert-Inspired Cookie-Flavored Bagels](https://www.trendhunter.com/trends/cookies-ncream-bagels.md) - [Festive Cream Cheese Treats](https://www.trendhunter.com/trends/cheesecake-and-cinnamon-frosting.md) - [Festively Flavored Cream Cheeses](https://www.trendhunter.com/trends/gingerbread-cream-cheese.md)