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# Revered Tween Bloggers
The Tavi Gevinson 'Style Rookie' Blog Has 4 Million Readers

By Katherinev123 | Published 2009-09-25 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/tavi-gevinson-style-rookie
References: [dailymail](http://www.dailymail.co.uk/femail/article-1215048/Meet-Tavi-Gevinson-13-tiny-blogger-fashion-industry-feet.html?ITO=1490) & [tavi-thenewgirlintown.blogspot](http://tavi-thenewgirlintown.blogspot.com/)

Looking through the Tavi Gevinson ‘Style Rookie’ blog, there is only one feeling: amazement. Here are pictures showing a blonde, pixie-ish 13-year-old girl posing in photos with the hottest designers at New York Fashion Week.

The Tavi Gevinson ‘Style Rookie’ blog is already well-known in the fashion arena, particularly because Gevinson, while so young, has managed to amass four million readers. And, like any famous blogger, Gevinson—who looks like a spunky fashionista herself—gets to rub noses with the fashion elite, including Rodarte and Alexander Wang.

I’m just going to come right out and say it: I’m jealous.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 97% | Activity: 85% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Tween Fashion Bloggers:** Opportunity for brands to collaborate with young fashion influencers to reach a diverse and engaged audience.
- **Youth Empowerment in Fashion:** Creating platforms for young individuals to express their creativity and contribute to the fashion industry at a young age.
- **Online Fashion Communities:** Building interactive online platforms where fashion enthusiasts can share their passion and connect with like-minded individuals.

### Who This Affects Most

- **Fashion:** Innovative opportunities for fashion brands to engage with younger audiences and leverage the influence of popular tween bloggers.
- **Social Media:** Growing demand for platforms that enable young fashion bloggers and enthusiasts to share their content and connect with a wider audience.
- **Tech and Media:** Developing tools and platforms to support the growth of online fashion communities and empower young individuals to become fashion influencers.

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