# Patterned Activism Tau Siroko Uses Strength in Numbers to Inspire Feminism By Marissa Brassfield | Published 2009-06-25 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/tau-siroko-feminism References: [behance.net](http://www.behance.net/Gallery/4-Week-Feminism-Project/252691) & [tausiroko](http://tausiroko.com/) The point behind Tau Siroko's four-week feminism project is to raise awareness and inspire feminism in an approachable way to reach young women from 16-24 years of age. The taglines Tau Siroko uses throughout the campaign say it most concisely. The labels used for the clothing and accessories read, "Women earn on average 9% less than men." And the billboards bring the campaign's driving point home with "9% doesn't seem like a lot, until you see it repeated." ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 36% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Patterned Activism:** Disruptive innovation opportunity: Creating fashion campaigns that raise awareness and inspire social change in a visually appealing and approachable way. - **Feminism Awareness:** Disruptive innovation opportunity: Developing targeted initiatives to educate and engage young women aged 16-24 about feminist issues and empower them to advocate for gender equality. - **Gender Pay Gap:** Disruptive innovation opportunity: Implementing strategies and products that address the gender pay gap and strive for equal pay in the workforce. ### Industries Being Reshaped - **Fashion and Apparel:** Disruptive innovation opportunity: Creating clothing and accessories that communicate social messages and inspire activism, while appealing to young consumers. - **Social Activism:** Disruptive innovation opportunity: Leveraging creative advertising techniques and digital platforms to promote feminist causes and galvanize the younger generation to be socially conscious. - **Workforce Equality:** Disruptive innovation opportunity: Developing tools, policies, and initiatives to bridge the gender pay gap and foster equal opportunities and fair compensation in the workplace. ## Related on Trend Hunter - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Empowering Watermark Campaigns](https://www.trendhunter.com/trends/online-rights.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Gen Z Period Campaigns](https://www.trendhunter.com/trends/kt-by-knix-and-period.md) - [Empowering Women's Campaigns](https://www.trendhunter.com/trends/prettypowerful.md) - [Artist-Backed Women Campaigns](https://www.trendhunter.com/trends/ramona-pintea.md) - [Honest Female Athlete Campaigns](https://www.trendhunter.com/trends/hillberg-berk1.md)