# Design-Forward Tattoo-Style Apparel The Sorry Mom Tattoo Studio Boasts a Minimalist Tee Colelction By Kalin Ned | Published 2018-06-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tattoostyle-apparel References: [behance.net](https://www.behance.net/gallery/60297559/Sorry-Mom-Tattoo-Studio) & [instagram](https://www.instagram.com/wearebuerobuero/) 'Sorry Mom' is a family-owned tattoo shop located in Braunschweig, Germany that is enjoying a brand new identity and in addition to its services, it offers its customers tattoo-style apparel. The independent business tapped into the talents of the Hamburg-based illustrators and graphic designers of We Are Büro Büro for the development of its brand. The result includes clean, blue-colored brand imagery that ties into the interior of the brick-and-mortar establishment. In addition, We Are Büro Büro collaborated with its client on the creation of a lineup of tattoo-style apparel and merchandise that ensures returning customers are more connected to Sorry Mom Studio via fashionable short-sleeved shirts. With a mix of colors and typography, the graphic design firm created a type of culture for Sorry Mom that is centered around its services. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 84% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Tattoo-style Apparel:** Opportunity to create a disruptive brand by combining tattoo art and fashion. - **Illustration Collaboration:** Opportunity for illustrators and graphic designers to collaborate with businesses in creating unique merchandise. - **Branded Merchandise:** Opportunity for businesses to extend their brand identity through the creation of merchandise. ### Sectors Adopting This - **Fashion:** Opportunity for fashion brands to incorporate tattoo-style designs into their collections. - **Tattoo Studios:** Opportunity for tattoo studios to expand their offerings by selling tattoo-style apparel. - **Graphic Design:** Opportunity for graphic design firms to collaborate with businesses on creating branded merchandise. ## Related on Trend Hunter - [Archive-Inspired Retro Luxe Fashion](https://www.trendhunter.com/trends/tattoo-collection.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [AI Tattoo Visualizers](https://www.trendhunter.com/trends/ink-studio-ai.md) - [Generative Art Tattoo Capsules](https://www.trendhunter.com/trends/blackdot-1.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Hospitality-Focused Tattoo Services](https://www.trendhunter.com/trends/inked-out.md) - [AI Tattoo Designers](https://www.trendhunter.com/trends/tattoo-maker-ai.md) - [Transformative Survivor Tattoos](https://www.trendhunter.com/trends/mark-of-life.md)