# Tattooed Lingerie Models Peaches Geldof Shows Off Her Ink for Miss Ultimo By lourdes sanchez bayas | Published 2009-05-12 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/tattooed-lingerie-model-peaches-geldof-shows-off-her-tats-for References: [millionlooks](http://www.millionlooks.com/swimwear-and-lingerie/peaches-geldof-sexy-lingerie-ad-for-miss-ultimo/) & [missultimo](http://www.missultimo.com) 20-year-old British socialite-turned model Peaches Geldof is the face of the summer 2009 [English lingerie line](https://www.trendhunter.com/trends/lorette-springsummer-collection) Miss Ultimo. An innocent-looking Peaches Geldof was snapped showcasing Miss Ultimo’s wholesome-looking but [sexy panties and brassieres](https://www.trendhunter.com/trends/for-love-and-lemons-1), which come adorned with soft flowery prints and a retro touch finish. Also prominent in the campaign are Peaches Geldof's many tattoos. The most prominent of this artwork is a vine of [pretty daisies](https://www.trendhunter.com/trends/specialbuy-temporary-tattoos) that runs from around her left breast area down to her thighs. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 95% | Activity: 95% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Tattooed Lingerie Models:** The use of models with visible tattoos in lingerie campaigns is becoming a new trend in advertising. - **Inked Fashion:** Tattoos are becoming more mainstream and integrated into the fashion industry as a form of self-expression. - **Personalized Lingerie:** Consumers are seeking customized lingerie that reflects their individuality and style, giving rise to a movement towards personalized lingerie design. ### Who This Affects Most - **Fashion:** The fashion industry has an opportunity to embrace tattoos as a new form of individual expression and use them in creative ways to market clothing and accessories. - **Lingerie:** The lingerie industry can capitalize on the trend towards personalized lingerie by offering more options for customization and allowing customers to create unique pieces. - **Advertising:** The advertising industry has an opportunity to disrupt traditional beauty standards by featuring models with visible tattoos and promoting a more inclusive definition of beauty. ## Related on Trend Hunter - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Tongue-in-Cheek Underwear Ranges](https://www.trendhunter.com/trends/debute-x-stripe-stare.md) - [Voluptuous Seating Collections](https://www.trendhunter.com/trends/voluptuous-seating.md) - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md) - [Delicate Strawberry Print Bikinis](https://www.trendhunter.com/trends/pink-by-frankies-bikinis.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md)