# Tattooed Glamour Models Maureen Van Mortis Proves Body Mods Are Hot By Cowbag | Published 2009-05-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/tattooed-glamour-models-maureen-van-mortis References: [bizarremag](http://www.bizarremag.com/girls/pin-ups/7724/maureen_van_mortis.html) & [myspace](http://www.myspace.com/maureenvanmortis) Maureen Van Mortis is such an absolutely striking model with a brilliant name. While there is more than a touch of [Suicide Girl](https://www.trendhunter.com/trends/monster-high-skullector-elvira) about her, Maureen Van Mortis was actually discovered via her MySpace page writing about her love for punk and her cat called Fred. If this [alternative pinup](https://www.trendhunter.com/trends/songs-of-siren) can not convince everyone that alternative can be beautiful, I don't know what will. **Implications** - Many people think "badass" or "rebel" when they see girls with tattoos all over their bodies. The featured photoshoot is a good example of turning the tables and proving that girls with tattoos can be glamorous. Businesses can take away the idea that traditional beauty is changing. Today, many advertisements are trying to move forward and include people of all shapes, styles and sizes on their pages. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Key Themes Behind This Trend - **Changing Beauty Standards:** The photoshoot challenges traditional beauty standards by showcasing the glamour of tattooed models. - **Inclusivity in Advertising:** The feature highlights the growing trend of including diverse individuals in advertising campaigns. - **Alternative Pinup Culture:** The article explores the rising popularity of alternative pinup models and their impact on the fashion industry. ### Where This Applies - **Fashion:** The fashion industry can embrace the changing beauty standards and incorporate tattooed models into their campaigns. - **Advertising:** The advertising industry can focus on inclusivity by featuring individuals of all backgrounds and styles in their campaigns. - **Tattoo and Body Modification:** The tattoo and body modification industry can capitalize on the growing demand for glamorous tattooed models and offer innovative services and products. ## Related on Trend Hunter - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Raunchy Anime-Inspired Exhibitions](https://www.trendhunter.com/trends/manuela-soto-sosa.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Glamorous Artful Bronze Sculptures](https://www.trendhunter.com/trends/sweet-jane.md) - [Transformative Survivor Tattoos](https://www.trendhunter.com/trends/mark-of-life.md) - [Edgy Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/barry-m-beauty.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md)