# Temporary Tattooed Eyeliner Urban Decay Comes Out With Long-Lasting Ink for Eyes By Shelby Lee Walsh | Published 2009-07-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tattooed-eyeliner-urban-decay-ink-for-eyes References: [nylonmag](http://www.nylonmag.com/?section=article&parid=3318) & [urbandecay](http://www.urbandecay.com) If you ladies out there are sick of [eyeliner that smudges](https://www.trendhunter.com/trends/quick-fill-eyebrow-pencil) and wears off easily, Urban Decay has heard your cries for a long-lasting, smudge-proof alternative. Urban Decay Ink for Eyes is a cream liner that has a secret ingredient called Nylon 12. Without getting too technical, this secret substance is what makes this product the cream liner that rises to the top. Also, another benefit of this amazing Urban Decay product is that it comes in six shades. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 58% | Activity: 67% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Long-lasting Eye Makeup:** Opportunity to innovate in creating smudge-proof and long-lasting eye makeup products - **Incorporating Secret Ingredients:** Opportunity to use innovative and secret ingredients to enhance the effectiveness and desirability of beauty products - **Multiple Color Options:** Opportunity to create a wide range of color options for eye makeup products to meet different customer needs and preferences ### Industries Being Reshaped - **Beauty and Personal Care:** Innovating in creating long-lasting and effective beauty and personal care products that meet customer needs - **Cosmetics:** Disruptive innovation opportunity in developing new cosmetics products with secret ingredients that offer unique and desirable properties - **Retail:** Innovative strategies for retail companies to market and sell long-lasting and effective beauty products with multiple color options ## Related on Trend Hunter - [Smudge-Proof Brown Eyeliners](https://www.trendhunter.com/trends/tubing-eyeliner.md) - [Long-Wear Stage-Proof Eyeliners](https://www.trendhunter.com/trends/stageproof-eyeliner.md) - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Peel-Off Lip Liner Stains](https://www.trendhunter.com/trends/sacheu-beauty.md) - [Versatile Multi-Use Cosmetic Pencils](https://www.trendhunter.com/trends/color-tattoo-eye-stix.md) - [Serum-Infused Mascaras](https://www.trendhunter.com/trends/urban-decay-tube-job-tubing-mascara.md) - [Lightweight Waterproof Foundations](https://www.trendhunter.com/trends/selfsettingwaterprooffoundation.md) - [Gem-Toned Eyeliners](https://www.trendhunter.com/trends/vivid-rich-mechanical-pencil.md)