# Ultra Long-Lasting Brow Gels Maybelline's 'Tattoo Studio Brow Gel' Lasts Up to Two Days at a Time By Riley von Niessen | Published 2018-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tattoo-studio-brow-gel References: [popsugar](https://www.popsugar.com/beauty/Maybelline-Tattoo-Brow-Gel-44490104) & [instagram](https://www.instagram.com/maybelline/) Those who use [brow gels](https://www.trendhunter.com/trends/brow-fixing-gel) know that it can be difficult to find one that doesn't smudge, flake off throughout the day, and looks totally natural, however with the new 'Tattoo Studio Brow Gel' from [Maybelline](https://www.trendhunter.com/trends/superfluff-brow-mousse), a subtle look that lasts for days can easily be achieved. In addition to lasting for up to two days of wear, the Tattoo Studio Brow Gel is completely water, transfer, and [smudge-proof](https://www.trendhunter.com/trends/quick-fill-eyebrow-pencil), meaning that it won't budge on a night out, will withstand humid summer days, and can even be worn at the beach or pool. To achieve full and natural looking brows, Maybelline advises that consumers line sparse areas with the gel and an angled brush, and then apply more of the product with the included spoolie with a light hand. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 24% | Activity: 12% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Ultra Long-lasting Beauty Products:** The rising trend for long-lasting beauty products has created an opportunity for brands to innovate and create formulas that withstand various conditions and offer greater convenience to consumers. - **Smudge-proof Makeup:** The demand for smudge-proof makeup has spurred brands to develop products that offer long-lasting wear that can withstand different environments and activities without budging. - **Natural-looking Makeup:** The trend for natural-looking makeup has inspired brands to create products that achieve a natural yet enhanced look, offering consumers versatile and convenient beauty solutions. ### Where This Applies - **Beauty and Cosmetics:** The beauty and cosmetics industry can benefit from these trends by creating innovative long-lasting, smudge-proof, and natural-looking makeup products. - **Personal Care:** The personal care industry can also benefit by innovating in the development of long-lasting, smudge-proof, and natural-looking products for eyebrows and other facial features. - **Fashion and Apparel:** The fashion and apparel industry can explore these trends by creating products, accessories, and beauty solutions that complement natural-looking makeup for different occasions and environments. ## Related on Trend Hunter - [Long-Lasting Eyebrow Mousses](https://www.trendhunter.com/trends/superfluff-brow-mousse.md) - [High-Performance Eye Brow Gels](https://www.trendhunter.com/trends/brow-laminations.md) - [Brow Styling Gels](https://www.trendhunter.com/trends/mac-cosmetics-pro-locked-brow-gel.md) - [Water-Resistant Brow Gels](https://www.trendhunter.com/trends/brow-laminating-gel.md) - [Brow Wax-Gel Hybrids](https://www.trendhunter.com/trends/brow-freeze-gel.md) - [Multi-Day Wear Eyebrow Mouses](https://www.trendhunter.com/trends/blinc-eyebrow-mousse.md) - [Tubing Brow Gels](https://www.trendhunter.com/trends/tubing-brow-gel.md) - [Nourishing Brow Fixing Gels](https://www.trendhunter.com/trends/brow-fixing-gel.md) - [Volume-Boosting Brow Gels](https://www.trendhunter.com/trends/volumizing-tinted-brow-gel.md)