# Conceptual Tattoo Photography The Ones 2 Watch 'Cold at Heart' Editorial is Artistically Inked By Jana Pijak | Published 2017-02-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tattoo-photograph References: [theones2watch](https://theones2watch.com/editorial/women/29143/) Model Lily C. shows off her bold body art in this tattoo photography feature for The Ones 2 Watch. The online style publication is known for spotlighting youthful and edgy fashion and this editorial is no exception. Captured by photographer Sam Wong, 'Cold at Heart' celebrates body art and spotlights back, neck and even face tattoos that are sported by its model star. Styling for the editorial is courtesy of [SK](https://www.trendhunter.com/trends/skii-crybaby) who dresses model Lily in pieces like oversized faux fur coats and layered dresses that are deconstructed in their shape. beauty artist Elamas Yip is in charge of this editorial's hair and makeup which is as edgy as its tattoos. This tattoo photography series celebrates individuality and opposes traditional fashion industry rules -- ones that view body art or piercings as limiting rather than empowering assets for models. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 97% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Body Art:** Disruptive innovation opportunity: Creating innovative and trendy designs for body art that goes beyond traditional tattoos. - **Empowering Fashion:** Disruptive innovation opportunity: Redefining the fashion industry by embracing body art and piercings as powerful and empowering assets for models. - **Youthful Fashion:** Disruptive innovation opportunity: Developing fashion designs and styles that cater to the youthful and edgy market segment. ### Who This Affects Most - **Fashion Photography:** Disruptive innovation opportunity: Integrating tattoo photography into fashion editorials to showcase innovative styles and looks. - **Beauty and Makeup:** Disruptive innovation opportunity: Creating edgy and artistic makeup looks that complement and highlight body art in fashion shoots. - **Fashion Design:** Disruptive innovation opportunity: Incorporating body art elements into fashion designs to create unique and empowering clothing options. ## Related on Trend Hunter - [Archive-Inspired Retro Luxe Fashion](https://www.trendhunter.com/trends/tattoo-collection.md) - [Dainty Minimalist Temporary Tattoos](https://www.trendhunter.com/trends/winterstone.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Tattoo-Inspired Joint Blemish Patches](https://www.trendhunter.com/trends/tattoo-compact.md) - [Transformative Survivor Tattoos](https://www.trendhunter.com/trends/mark-of-life.md) - [Tattooed Digital Collectibles](https://www.trendhunter.com/trends/superlotl-by-inkbox.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [AI Tattoo Visualizers](https://www.trendhunter.com/trends/ink-studio-ai.md)