# Eye-Opening Tattoo Campaigns ACG Advertising Agency Raises Awareness Of Violence Against Women By Meghan Young | Published 2015-03-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tattoo-campaign References: [designtaxi](http://designtaxi.com/news/373896/Fake-Tattoos-That-Look-Like-Bruises-Raise-Awareness-Of-Violence-Against-Women/) & [behance.net](https://www.behance.net/gallery/24454471/hurtsmetoo-Charity-Campaign) ACG Advertising Agency, an ad agency based in Hungary, has created a clever tattoo campaign that is utterly eye-opening. It raises awareness of violence against women by encouraging people to put on [temporary tattoos](https://www.trendhunter.com/trends/chipotle-temporary-tattoo-collection) that look like realistic tattoos. From there, they can post them on [Facebook](https://www.trendhunter.com/trends/tumblr-campaign) and [Instagram](https://www.trendhunter.com/trends/skincare-campaign-1) accompanied by the hashtag #HurtsMeToo. The tattoo campaign also raises money through the sale of these bruise tattoo for the Safe House of the Hungarian Interchurch Aid, which provides a refuge for victims of violence. The agency writes, “In Hungary, one out of five women becomes a victim of violence. […] This also hurts those four women who have not become victims. Let’s show our sympathy, and stand up for those who live in fear. Because violence against women hurts everyone.” ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 61% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Realistic Tattoo Campaigns:** Disruptive innovation opportunity: Develop temporary tattoo campaigns that raise awareness for social causes and encourage user-generated content. - **Hashtag Activism:** Disruptive innovation opportunity: Create campaigns that leverage hashtags to raise awareness and drive social change. - **Fundraising Through Advertising:** Disruptive innovation opportunity: Explore creative ways to raise funds for charitable organizations through advertising initiatives. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity: Integrate social consciousness and activism into advertising strategies to drive positive social impact. - **Temporary Tattoo:** Disruptive innovation opportunity: Develop innovative temporary tattoo designs and materials for various marketing and awareness campaigns. - **Nonprofit:** Disruptive innovation opportunity: Utilize creative advertising and fundraising methods to support nonprofit organizations and their causes. ## Related on Trend Hunter - [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md) - [Transformative Survivor Tattoos](https://www.trendhunter.com/trends/mark-of-life.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Scannable Tattoo Campaigns](https://www.trendhunter.com/trends/whopper-tattoo.md) - [Empowering Watermark Campaigns](https://www.trendhunter.com/trends/online-rights.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Domestic Violence Awareness Campaigns](https://www.trendhunter.com/trends/aid-to-cart.md) - [National Trafficking Awareness Ads](https://www.trendhunter.com/trends/see-the-trafficking-signs.md) - [Female Empowerment Campaigns](https://www.trendhunter.com/trends/enough.md)