# Tattoo Art Murals Bulleit Whiskey Teamed Up with Local Tattoo Artists to Create a "32-Foot Tattoo" By Laura McQuarrie | Published 2017-03-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/tattoo-art References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/bulleit_frontier_works_32foot_tattoo) & [bulleit](https://www.bulleit.com/) As part of The Bulleit Frontier Works Series, [whiskey brand Bulleit](https://www.trendhunter.com/trends/marcado-28) invented a unique way to share tattoo art on the streets of Los Angeles. As the brand describes, it created the "first-ever 32-Foot Tattoo," which takes the form of a mural across Sunset and Hyperion. This series involves engaging creative individuals in inventive projects, especially those who are "living and working on the modern cultural frontier." For this large-scale tattoo mural, 24 [local tattoo artists](https://www.trendhunter.com/trends/inked-out) were at the centerpiece of this stunt. Each artist involved in the creation of the 32-Foot Tattoo was assigned a small piece of the Bulleit label to showcase their distinctive style. As a whole, the unique mural comes together like the patchwork of a quilt and offers a diverse representation of the local tattoo scene in LA. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 12% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Street Art Collaborations:** Opportunity for brands to collaborate with local street artists to create large-scale murals that showcase their distinctive styles. - **Integration of Cultural Influences:** Brands can incorporate elements of local culture, such as tattoo art, into their marketing campaigns to connect with a specific audience. - **Interactive Advertising Stunts:** Innovative brands can create unique and attention-grabbing advertising stunts, like the Bulleit 32-Foot Tattoo mural, to enhance brand visibility and engagement. ### Where This Applies - **Alcoholic Beverages:** Alcoholic beverage companies can collaborate with artists and integrate art forms into their marketing strategies to create unique experiences for customers. - **Street Art:** Local street art scene can benefit from collaborations with brands, gaining exposure and showcasing their talent to a wider audience. - **Marketing and Advertising:** Marketing and advertising agencies can explore unconventional and interactive advertising stunts to help brands stand out in a competitive landscape. ## Related on Trend Hunter - [Art-Inspired Whisky Events](https://www.trendhunter.com/trends/bulleit-frontier-whiskey-partners.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Unusual Food Tattoo Challenges](https://www.trendhunter.com/trends/omaha-steak.md) - [Scannable Tattoo Campaigns](https://www.trendhunter.com/trends/whopper-tattoo.md) - [Next-Gen Whiskey Bars](https://www.trendhunter.com/trends/bulleit-limitless-lounge.md) - [Hotel-Friendly Tattoo Pop-Ups](https://www.trendhunter.com/trends/tattoo-popup.md) - [Condiment Tattoo Bottles](https://www.trendhunter.com/trends/heinz-tattoo-bottle.md) - [Bespoke Car Art](https://www.trendhunter.com/trends/Tattoo-Inspired-Land-Rover.md) - [Generative Art Tattoo Capsules](https://www.trendhunter.com/trends/blackdot-1.md)