# Wicked Ghoulish Illustrations Tatsuya Nottsuo Creates Some Stellar Monstrous Art Works By Francis Tiangson | Published 2011-02-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/tatsuya-nottsuo References: [lostateminor](http://www.lostateminor.com/2011/02/01/tatsuya-nottsuos-hp-lovecraft-inspired-images) & [zb.em-net.ne.jp](http://www.zb.em-net.ne.jp/~nottsuo/htm/frame_cthulhu_j.htm) Japanese illustrator Tatsuya Nottsuo has produced some of the sweetest looking illustrations. These awesome pieces feature [tentacled and winged beasts](https://www.trendhunter.com/trends/louis-vuitton-octopus) along with [eerie robed demons](https://www.trendhunter.com/trends/monsters-by-monsters-now-and-then). Tatsuya Nottsuo has done an amazing job creating a freaky atmosphere to go along with his creatures. His use of color and tone is impeccable, emphasizing and enhancing the characters. These illustrations look like they [came right out of a nightmare](https://www.trendhunter.com/trends/the-scent-of-a-nightmare), or an awesome sci-fi graphic novel. **Implications** - Consumers are fascinated by ghoulish imagery because it provides viewers with a sense of escapism. Consumers rely on these sensations as a form of stress relief. Since consumer demand for escapism is always high, corporations may consider utilizing monstrous imagery in media campaigns to attract customers. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 79% | Activity: 50% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Ghoulish Illustrations:** Corporations can explore the use of ghoulish illustrations in media campaigns to tap into the consumer demand for escapism. - **Freaky Atmosphere:** Creating a freaky atmosphere can enhance the appeal of a product or experience, providing consumers with a unique and immersive sensation. - **Eerie Characters:** Incorporating eerie characters in visual designs can help captivate consumers and create a sense of intrigue and curiosity. ### Who This Affects Most - **Advertising:** Corporations in the advertising industry can experiment with ghoulish illustrations to create impactful and memorable campaigns. - **Entertainment:** The entertainment industry can leverage the concept of freaky atmospheres to create immersive experiences in movies, games, or themed events. - **Publishing:** In the publishing industry, incorporating eerie characters can make novels, comics, or graphic novels more attractive to the target audience. ## Related on Trend Hunter - [Anime Horror-Style Reimaginations](https://www.trendhunter.com/trends/junji-ito-artwork.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Horror Manga-Inspired Graphic Tees](https://www.trendhunter.com/trends/uniqlo-and-junji-ito.md) - [Monochromatic Ghost Character Sculptures](https://www.trendhunter.com/trends/monochromatic-ghost-character-sculptures.md) - [Otherworldly Wooden Art](https://www.trendhunter.com/trends/wooden-sculptures-1.md) - [Raunchy Anime-Inspired Exhibitions](https://www.trendhunter.com/trends/manuela-soto-sosa.md) - [Sci-Fi-Inspired Classical Posters](https://www.trendhunter.com/trends/sen-donnan.md) - [Collaborative Animation Pop-Ups](https://www.trendhunter.com/trends/junji-ito-x-sanrio.md) - [Monster-Adorned Capsule Collections](https://www.trendhunter.com/trends/capsule-collections.md)