# Resurrecting Luxury Sportscars The Tatra 903 Concept By Ayman | Published 2008-07-02 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/tatra-903 References: [carscoop.blogspot](http://carscoop.blogspot.com/2008/07/tatra-903-fuel-cell-concept.html) & [auto-design.cz](http://www.auto-design.cz/) Car magazine *Auto Design & Styling* wanted to resurrect Tatra Motors, the third oldest automobile company (behind [Daimler Mercedes-Benz](https://www.trendhunter.com/trends/watch-proset) and [Peugeot](https://www.trendhunter.com/trends/hypersquare)). They commissioned designer *Mike Jelinek* to create a futuristic vision of a Tatra supercar. The resulting vision is the 903 Concept, an [exotic luxury sportscar](https://www.trendhunter.com/trends/toyota-century) with an aerodynamic design. “The water drop shaped back refers to one of the most characteristic values of Tatra, the aerodynamics – same as covered rear wheels. It may look retro, but in the term of aerodynamic optimization it has its own purpose,” said designer Jelinek. He added, "The A-pillar has moved in the axis of the car – again, not just a quotation of split screen theme pointing back to the original models, but certainly a safety factor designed to offer a better view from the car. I didn't want to refer to any model from the history of this legendary manufacturer, but I tried to catch something like the spirit of Tatra cars and bring it to aesthetics of the 21st century.” Tatra was founded in 1850, produced its first motor car in 1897 and the last one in 1999. Currently, Tatra produces heavy trucks only. I'm hoping Tatra has a change of heart and picks up this awesome design. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 90% | Activity: 47% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Exotic Luxury Sportscars:** Disruptive innovation opportunity: Develop futuristic designs in luxury sportscars to cater to high-end customers looking for unique and aerodynamic vehicles. - **Aerodynamic Optimization:** Disruptive innovation opportunity: Explore advanced aerodynamic techniques to enhance the performance and fuel efficiency of vehicles across different segments. - **Retro-inspired Design:** Disruptive innovation opportunity: Combine vintage aesthetics with modern technologies to create nostalgia-driven products that appeal to a wide range of consumers. ### Where This Applies - **Automotive Design:** Disruptive innovation opportunity: Integrate cutting-edge technologies and revolutionary designs to create next-generation vehicles that push the boundaries of conventional automotive design. - **Luxury Car Manufacturing:** Disruptive innovation opportunity: Incorporate innovative features and materials into luxury car manufacturing processes to deliver exclusive, high-performance vehicles with enhanced comfort and sustainability. - **Aerospace Engineering:** Disruptive innovation opportunity: Apply aerospace engineering principles in automotive design to streamline aerodynamics and develop more efficient and eco-friendly vehicles. ## Related on Trend Hunter - [Revived Car Marques](https://www.trendhunter.com/trends/bertone.md) - [All-Metal Sports Cars](https://www.trendhunter.com/trends/porsche-928-e-concept.md) - [Retro-Futuristic Sports Cars](https://www.trendhunter.com/trends/nebula-928.md) - [Plane-Inspired Vehicle Designs](https://www.trendhunter.com/trends/mercedesbenz-concept-vehicle.md) - [Retrofuturism Split-Body Race Cars](https://www.trendhunter.com/trends/traroca-v1.md) - [Revived Brutalist Coupes](https://www.trendhunter.com/trends/koda-1000-mbx.md) - [Sleek Reimagined Racing Cars](https://www.trendhunter.com/trends/porsche-99x.md) - [Retro Car Design Houses](https://www.trendhunter.com/trends/rezvani-retro.md) - [Art Deco Show-Car Statements](https://www.trendhunter.com/trends/vision-iconic.md)