# Inverted Scent Inspirations The Making of M/Mink Perfume was Influenced by Images By Tracy Wallace | Published 2010-11-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/tatoo-scented-fragrances-m-mink-perfume-is-inspired-by-design-concepts-not References: [coutequecoute.blogspot](http://coutequecoute.blogspot.com/2010/09/mmink-eau-de-parfum-by-mm-paris-byredo.html) & [byredo](http://byredo.com/en/product/43/m-mink) The creators of the perfume 'M/Mink' did not concoct the fragrance in a typical fashion; instead, they took tangible inspiration from three sources before the scent was discovered. BYREDO, Michael Amzalag and Mathias Augustyniak of M/M Paris created artworks from existing photographs by Inez van Lamsweerde and Vindooh Matdin. Thick smears of black ink were then applied onto the images, and these images became inspirations for the 'M/Mink' fragrance. Powdery Patchouli leaf, warm amber, clover honey and [smoldering incense](https://www.trendhunter.com/trends/alias-and-alias-ii) form the heart of this [unique 'M/Mink' perfume](https://www.trendhunter.com/trends/the-rservation-fragrances) concoction. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 19% | Activity: 11% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Art-inspired Perfumes:** Creating perfumes inspired by visual art and images opens up opportunities for unique and innovative scent combinations. - **Unconventional Fragrance Manufacturing:** Exploring alternative methods of creating fragrances, such as using unconventional inspirations like ink smears on photographs, can lead to disruptive innovation in the perfume industry. - **Multi-dimensional Scent Experiences:** Designing fragrances that evoke a multi-sensory experience by incorporating diverse scent notes like powdery patchouli, warm amber, clover honey, and smoldering incense provides new opportunities for engaging consumers. ### Who This Affects Most - **Perfume and Fragrance:** The perfume industry can explore the potential of art-inspired fragrances to attract new customers and create distinctive product offerings. - **Art and Design:** The art and design industry can collaborate with the perfume industry to create unique scent experiences and expand their artistic reach. - **Photography:** Photographers can leverage their visual creations to inspire the development of innovative fragrance concepts, opening up new avenues for artistic expression. ## Related on Trend Hunter - [Celebrity-Launched Opulent Fragrances](https://www.trendhunter.com/trends/summer-mink.md) - [Lab-Like Fragrances](https://www.trendhunter.com/trends/perfumer-extraordinaire.md) - [Hidden Identity-Inspired Perfumes](https://www.trendhunter.com/trends/the-maker-alias.md) - [Amber Floral Fragrances](https://www.trendhunter.com/trends/animalique-by-byredo.md) - [Shape-Shifting Fragrances](https://www.trendhunter.com/trends/me-by-snif.md) - [Luxurious Smoky Gourmand Fragrances](https://www.trendhunter.com/trends/smoky-gourmand-fragrance.md) - [Evocative Unisex Fragrances](https://www.trendhunter.com/trends/ysl-beauty-muse.md) - [Fire-Inspired Luxurious Perfumes](https://www.trendhunter.com/trends/fire-eau-de-parfum.md) - [Collaborative Dessert Fragrances](https://www.trendhunter.com/trends/meringue-magique.md)