# Leafy Business Cards Tatil Design Creates 'Natural Medium' as Unique Promotional Tool By Rose Nazarali | Published 2009-07-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/tatil-design-natural-medium References: [tatil.br](http://www.tatil.com.br/) Brazilian company Tatil Design wanted to be create something different that all their clients and potential clients would remember. Their solution was to us a laser to etch drawings, designs and logos into [dead leaves](https://www.trendhunter.com/trends/abney-effect) and use them as business cards. Dubbed, “Natural Medium,” these business cards make for a truly [unique promotional marketing tool](https://www.trendhunter.com/trends/mwcurated). They are especially gorgeous to look at against the sun, revealing all the details of the design. **Implications** - TOO BROAD. WHAT STYLE IS THIS? IS IT A DIFFERENT USE OF MEDIUM? CUSTOMIZATION? GREEN? This fresh advertising uses a truly unique adaptation on current mundane advertising tricks. This different style of market is unique ensures that the company is represented with a very particular unique personal style. This [customization trick](https://www.trendhunter.com/trends/innovative-packaging-solution) allows consumers to connect with the company and allows them to stand apart from their competitors. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 70% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Customization Marketing:** Using personalized business cards made from natural materials creates a unique and memorable promotional tool. - **Eco-friendly Advertising:** Using dead leaves as business cards taps into the growing trend of sustainable and eco-friendly practices. - **Alternative Mediums:** Exploring unconventional materials for marketing materials presents an opportunity for innovative and attention-grabbing campaigns. ### Who This Affects Most - **Design and Printing:** The design and printing industry can leverage customization marketing to offer unique, personalized promotional materials to clients. - **Marketing and Advertising:** The marketing and advertising industry can tap into the trend of eco-friendly advertising, providing clients with sustainable and impactful promotional strategies. - **Environmental Products and Services:** The environmental products and services industry can explore the use of alternative mediums like dead leaves for marketing and branding purposes. ## Related on Trend Hunter - [Video Business Cards](https://www.trendhunter.com/trends/vidcard.md) - [Customizable Marketing Postcards](https://www.trendhunter.com/trends/smartpress.md) - [Phygital Business Cards](https://www.trendhunter.com/trends/moo-paper-cards.md) - [Digital Business Card Platforms](https://www.trendhunter.com/trends/digital-business-cards.md) - [Hybrid Mail Services](https://www.trendhunter.com/trends/better-letter-card-co.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Scannable NFC Business Cards](https://www.trendhunter.com/trends/ovou-smart-business-card.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Leaf-Inspired Colorful Trays](https://www.trendhunter.com/trends/leaf-tray.md)