# Influencer-Branded Cosmetics Tati Westbrook Recently Launched the Tati Beauty Line By Grace Mahas | Published 2019-10-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/tati-westbrook References: [elitedaily](https://www.elitedaily.com/p/how-much-are-tati-beauty-products-the-brands-first-product-is-coming-to-steal-your-money-19264006) & [tatibeauty](https://www.tatibeauty.com/password) Tati Westbrook is a beauty blogger who gained a notable following on her social channels after a video she posted about a former friend exploded on the Internet and entered meme culture. After her increased fame, Westbrook announced via [Instagram](https://www.trendhunter.com/trends/sunshine-seasoning) the launch of her new [beauty line](https://www.trendhunter.com/trends/white-fox-the-beauty) called Tati beauty that, so far, includes the Textured Neutrals Palette, Vol. 1. Its priced at $48 USD and is free of parabens and boasts a vegan formula. The Textured Neutrals Palette, Vol. 1 features six tones in four finishes that will create a killer [smokey eye](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends). While the collection is not yet available to purchase, fans of the brand can sign up to be notified of its official launch via tatibeauty.com Image Credit: Instagram @glamlifeguru ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 79% | Activity: 64% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Why This Trend Is Growing - **Influencer-branded Products:** The rise of influencer-branded cosmetics presents an opportunity for influencers across various industries to monetize their personal brand. - **Clean Beauty:** Tati Beauty's vegan and paraben-free formula highlights the demand for clean beauty products and environmentally sustainable practices. - **Social Media Marketing:** Westbrook's use of Instagram to promote Tati Beauty exemplifies the growing importance of social media marketing in reaching today's consumers. ### Industries Being Reshaped - **Beauty:** The beauty industry should consider partnering with influencers to leverage their online presence and personal brand to create new product lines. - **Fashion:** Fashion influencers could produce their own branded clothing lines and sell them through e-commerce platforms. - **Food:** Food bloggers could create cooking products or branded food items based on their recipes and recommendations. ## Related on Trend Hunter - [Influencer-Approved Beauty Brands](https://www.trendhunter.com/trends/point-of-view-beauty.md) - [Celebrity Makeup Artist-Backed Brands](https://www.trendhunter.com/trends/sephora-middle-east.md) - [Vegan-Friendly Talc-Free Cosmetics](https://www.trendhunter.com/trends/polite-society-makeup.md) - [Teen-Focused Makeup Lines](https://www.trendhunter.com/trends/teencentric-makeup-line.md) - [Co-Branded Beauty Albums](https://www.trendhunter.com/trends/nyxtape.md) - [Accessible Makeup Palettes](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty.md) - [Influencer-Led Mascara Campaigns](https://www.trendhunter.com/trends/milani-cosmetics-and-the-lipstick-lesbians.md) - [Inclusive Eye-Makeup Collections](https://www.trendhunter.com/trends/live-tinted.md) - [Vibrantly Packaged Makeup Launches](https://www.trendhunter.com/trends/polite-society1.md)