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# Complimentary QSR Poutine Upgrades
Mary Brown's Tater Poutine Features Saputo Cheese

By Michael Hemsworth | Published 2023-09-26 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tater-poutine
References: [canadify](https://canadify.com/2023/09/26/mary-browns-offers-free-tater-poutine-upgrade-starting-september-26-2023/) & [marybrowns](https://marybrowns.com)

![Complimentary QSR Poutine Upgrades](https://cdn.trendhunterstatic.com/thumbs/516/tater-poutine.jpeg)

The [Mary Brown's Tater Poutine](https://www.trendhunter.com/trends/mary-browns-chicken) is being launched in partnership with [Saputo](https://www.trendhunter.com/trends/montchevre-hot-honey-goat-cheese) to provide patrons with a [complimentary upgrade to their side dish](https://www.trendhunter.com/trends/wedges-and-queso-dip). The promotion will see patrons provided with a complimentary upgrade to their Taters to make them a Taters Poutine with their choice of either cheese curds or shredded cheese. The promotion is taking place from September 26 through October 9, 2023 and is valid on all meals and combos purchased.

The Mary Brown's Tater Poutine will also be provided to MB app users for an additional two weeks through October 23, 2023 to help diners take even more advantage of the deliciously cheesy promotion. The side dish is likely to be a hit amongst diners with a penchant for the iconic Quebecois cuisine.

Image Credit: Mary Brown’s

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 16% | Activity: 18% | Freshness: 18%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Complimentary Side Dish Upgrades:** The collaboration between Mary Brown's and Saputo to provide a complimentary upgrade to their Taters side dish opens up opportunities for other quick-service restaurants to explore similar promotions.
- **Cheesy Promotions:** The Mary Brown's Tater Poutine promotion featuring a choice of cheese curds or shredded cheese highlights the potential for other food establishments to offer cheesy upgrades and attract customers with a preference for savory options.
- **Extended App Benefits:** Extending the availability of the Mary Brown's Tater Poutine promotion to MB app users for an additional two weeks illustrates the potential for other restaurants to leverage their mobile apps to offer exclusive deals and incentives that drive customer engagement.

### Where This Applies

- **Quick-service Restaurants:** The collaboration between Mary Brown's and Saputo to provide complimentary upgrades to their side dish presents an opportunity for other quick-service restaurants to enhance customer experience and increase loyalty through innovative promotions.
- **Food and Beverage:** The Mary Brown's Tater Poutine promotion featuring a choice of cheese curds or shredded cheese demonstrates the potential for creative promotions within the food and beverage industry, capturing the interest of customers who enjoy delectable cheese-infused dishes.
- **Mobile Apps:** Extending the availability of the Mary Brown's Tater Poutine promotion to MB app users showcases the power of mobile apps in the food industry to offer exclusive benefits, such as extended promotions and personalized offers, to drive customer retention and engagement.

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