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# Art Gallery Gaming
Tate Modern 'Race Against Time' Game Makes Art Fun & Educational

By Katherinev123 | Published 2012-01-07 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/tate-modern-race-against-time
References: [psfk](http://www.psfk.com/2012/01/tate-modern-art-game.html) & [tate.org.uk](http://www.tate.org.uk/)

The [Tate Modern](https://www.trendhunter.com/trends/corner-cafe) 'Race Against Time' app is a game that the London-based modern art gallery has released to provide people with a more fun and interactive way to experience art. More and more [museums are integrating digital apps](https://www.trendhunter.com/trends/art-museum-of-south-texas) into their exhibits these days, so a vibrant game like this seems to be a natural part of this direction.

The Tate Modern 'Race Against Time' game has users playing as a chameleon that must [save colors from being removed](https://www.trendhunter.com/trends/color-guess-game) by Dr. Greyscale, the game's villain, throughout modern art history. The chameleon travels through time, beginning in 1890 and experiences major art movements as well as different artworks and enemies that reflect the time period, describes PSFK.

This fun and exciting art game can be purchased through [iTunes](http://itunes.apple.com/gb/app/race-against-time/id484570746?mt=8).

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 57% | Activity: 71% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Gamified Learning:** Developing games or apps that make educational experiences more engaging and entertaining is a trend worth pursuing.
- **Digital-art Integration:** Creating immersive and interactive experiences by fusing modern art with digital technology is a trend that could disrupt the traditional art exhibition space.
- **Time-travel Gaming:** Using gaming technology to take players on a historical journey through different art movements offers a new way to experience art and culture.

### Who This Affects Most

- **Art Galleries/museums:** Incorporating gaming technology or apps into exhibitions could enhance engagement and offer a new way to experience art.
- **Art Education:** Developing gamified learning experiences could make art education more interactive and engaging for students.
- **Mobile App Development:** Creating mobile apps that merge game mechanics with learning or cultural experiences presents opportunities for innovation in the mobile app industry.

## Related on Trend Hunter

- [Art Exploration Platforms](https://www.trendhunter.com/trends/arts-every-time-art.md)
- [Artwork-Inspired Strategy Games](https://www.trendhunter.com/trends/mondrian-color-in-motion.md)
- [Democratic Digital Artwork Apps](https://www.trendhunter.com/trends/artzme-app.md)
- [Artwork-Inspired Vibrant Watches](https://www.trendhunter.com/trends/the-gallery-collection.md)
- [Explorative Photo Card Games](https://www.trendhunter.com/trends/photo-card-game.md)
- [Boundless Art Exhibitions](https://www.trendhunter.com/trends/frameless-experience.md)
- [Hand-Drawn Puzzle Games](https://www.trendhunter.com/trends/the-masters-pupil.md)
- [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md)
- [App-Powered Assistive Museum Experiences](https://www.trendhunter.com/trends/art-museum-of-south-texas.md)
