# Whimsical Gender-Neutral Jewelry En Route Partners with TikTok Star Tatchi for a Jewelry Capsule By Kanesa D | Published 2022-06-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tatchi References: [hypebae](https://hypebae.com/2022/6/tik-tok-tatiana-ringsby-tatchi-en-route-non-binary-jewelry-pride-month-collection-earrings-necklaces-rings-sharks-mushrooms-release-info) & [enroutejewelry](https://enroutejewelry.com/collections/en-route-x-tatchi) En Route has tapped [TikTok](https://www.trendhunter.com/trends/pidgin) star Tatiana Ringsby, famously known as Tatchi, for a new collection of [gender-neutral accessories](https://www.trendhunter.com/trends/wicked-fabulous). The range spotlights mushroom-shaped necklaces and earrings as well as shark-themed jewelry designed by Tatchi, who goes by any pronouns. The influencer shared that the collection wasn’t initially slated for release as a Pride Month collection, but the launch just happened to debut in the month of June. The collection celebrates individuality, [whimsical fashion](https://www.trendhunter.com/trends/3-graces-of-gold), and self-love. Matilda Guo, CEO and Founder of En Route, commented on the release: “We really do take pride in redefining creativity, giving Tatchi the space to explore their own creativity was an honor. Launching a gender inclusive collection during Pride was just a coincidence but that’s the whole point of the collection, being proud of who you are.” Image Credit: En Route ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 89% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What Makes This Trend Stand Out - **Gender-neutral Jewelry:** A trend towards gender-neutral fashion and accessories that cater to an inclusive audience. - **Influencer Collaborations:** An increasingly popular trend for brands looking to broaden their reach and connect with younger audiences in the digital age. - **Whimsical Accessories:** A rising trend toward playful, statement-making accessories that allow for self-expression and individuality. ### Sectors Adopting This - **Fashion:** The fashion industry has potential for disruptive innovation to create more gender-neutral and inclusive collections that cater to diverse audiences. - **Jewelry:** The jewelry industry has opportunities for disruptive innovation to develop more unique and playful designs that connect with younger, fashion-forward consumers. - **Social Media Marketing:** The trend of influencer collaborations opens opportunities for disruptive innovation in social media marketing strategies that can connect with niche audiences and drive sales. ## Related on Trend Hunter - [Gender Inclusive Jewelry Collections](https://www.trendhunter.com/trends/sarah-o-jewelry-allgender-collection.md) - [Inclusive Undergarment Lines](https://www.trendhunter.com/trends/taimi.md) - [Playful Anime Jewelry Collections](https://www.trendhunter.com/trends/pokmon-capsule-collection.md) - [Whimsical Doll-Inspired Accessories](https://www.trendhunter.com/trends/pidgin.md) - [Women-Empowering Jewelry Collections](https://www.trendhunter.com/trends/womenempowering-jewelry.md) - [Beachy Shell Jewelry Collections](https://www.trendhunter.com/trends/tuckernuck.md) - [Musician-Starring Jewelry Capsules](https://www.trendhunter.com/trends/pandora-talisman.md) - [Expressive Charm Jewelry](https://www.trendhunter.com/trends/styled-by-katseye.md) - [Mythically Designed Luxe Jewelry](https://www.trendhunter.com/trends/tiffany-titan.md)