# Geisha-Inspired Branding TATCHA Finds Inspiration in Japan to Create its Fascinating Beauty Line By Ana Lopez | Published 2011-10-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/tatcha References: [thedieline](http://www.thedieline.com/blog/2011/10/12/tatcha-aburatorigami-japanese-beauty-papers.html) & [tatcha](http://www.tatcha.com/) Rich in culture and millenarian beauty secrets, Japan is the main source of influence in the branding design of an amazing beauty line called [TATCHA](https://www.trendhunter.com/trends/tatcha-beauty-pop-up). The product packaging is beautiful in itself, as it pays homage, through its detailed production, to the legendary beauty traditions of Japan. TATCHA's products consist of papers discovered by geisha to keep their faces clean and fresh. Made by gold leaf artisans, these beauty papers come in packaging that makes Japanese heritage a cohesive theme behind the brand. Packed in Japanese baseboard and printed with soy ink, this recyclable envelope is a true piece of art work. It features an illustration of a geisha decorated with sublime blue tones and a gorgeous logo in gold. Additionally, it has a hexagonal pattern that evokes a tortoise, which represents eternal life in the Asian culture. Conceptualized by the creative director Stanley Hainsworth, the branding design by TATCHA is a celebration of traditions and beauty -- the whole line is simply stunning. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 54% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Geisha-inspired Branding:** Opportunity for beauty brands to incorporate cultural influences and traditions in their packaging and branding to create a unique and captivating product. - **Japanese Beauty Secrets:** Opportunity for the beauty industry to explore and incorporate traditional Japanese beauty rituals and ingredients into their products, appealing to consumers interested in holistic and natural skincare. - **Sustainable Packaging Design:** Opportunity for brands to create environmentally-friendly packaging using recyclable materials and soy-based inks, appealing to eco-conscious consumers. ### Where This Applies - **Beauty:** Opportunity for the beauty industry to explore and incorporate traditional Japanese beauty rituals and ingredients into their products, appealing to consumers interested in holistic and natural skincare. - **Design:** Opportunity for designers to incorporate cultural influences and traditions in their packaging and branding designs, creating visually captivating and culturally resonant products. - **Sustainability:** Opportunity for sustainable packaging companies to collaborate with beauty brands in creating environmentally-friendly packaging designs using recyclable materials and soy-based inks. ## Related on Trend Hunter - [Festive Beauty Packaging](https://www.trendhunter.com/trends/festive-beauty-packaging.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Beauty Character Keychains](https://www.trendhunter.com/trends/jiyu-chan.md) - [Delicately Patterned Beauty Collections](https://www.trendhunter.com/trends/kustaa-saksi1.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Dragon-Inspired Luxury Skincare](https://www.trendhunter.com/trends/new-year-campaign.md) - [Origami-Inspired Holiday Collections](https://www.trendhunter.com/trends/tale-of-wonders.md) - [Forest Bathing Beauty Pop-Ups](https://www.trendhunter.com/trends/tatcha-beauty-pop-up.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md)